Hi MashStories! I completely agree with Tom. Most donors, at the end, want to connect with the founder(s). Especially early on. But, I will say if you are looking to hire, I would recommend you ask potential candidates how much funding they have previously secured (themselves), what is the size of their network, the type/quality of connections they have (check LinkedIn). Also, it depends on if you want a growth hacker (small gifts online) or a major gift officer. Usually, those are/can be two different people. Major gifts is all about relationships and grants, social is all about conversions and engagement. Hope that's helpful!! Good luck. PS: This is my fav fundraising book: http://www.amazon.com/gp/product/0470505532/ref=oh_details_o02_s00_i00?ie=UTF8&psc=1