Get it appraised then either hand on to it, start a new site to direct it to and build up the asset or just list it for sale.

My firm www.yviral.com is always looking for freelance talent to work with our clients so if you are interested lets discuss. As for a title, Wordpress Expert sounds pretty enticing to me.

Sure, why not? Validate the need first by offering your services to other agents and if it's a hit then incorporate it into your real estate business.

B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.

Show up, 90% of the business is just showing up. Do open houses, go to meetings, network, hand out cards... Be present and let people know what you do and always ask for the close (a card, a phone #, a referral...) always get some sort of commitment

Depends on what the goal is? lead gen? Converting on a CTA? Can you fill me in on why you want to utilize CPC and then I can answer more efficiently

Sure, try these guys http://creatingdemand.com/ They work on a performance basis which is why I like working with them!

generate leads for other peoples products or services. www.yviral.com $50 theme and hosting. $50 month on ad spend. we generate leads for these services and outsource the work to our preferred white label partners. They do the work and we get our cut. Customer acquisition cost is $4 and our average ROI is 30% of the project.

My firm actually is starting an idea validation as a service https://vencosba.leadpages.co/validation/ just for this purpose. It's a step up from the excitement of brainstorming and getting into the cold hard facts to see if the idea is wanted/needed in the marketplace. Think tanks are fun but they can be pretty unfulfilling without structure. I also have a startup lab www.thelightsonlab.com where we do this from think tank to launch all in house and privately funded.