Honestly kickstarter is a brilliant site for startup funding and it will help you get the word out. If your start up is as good as you think then you might even get even more funding money than you had thought.

Look into the teams and if any of the players take time to get pictures or autographs with their fans. Those are the ones you should look for because in the time that it takes to get a autograph and compliment them on their talent is the time it'd take to get a short interview for your podcast.

Yes, it'll help support your new corporation better if you have another right hand corporation in your corner and will help with some start up costs instead of you having to come out of pocket with the costs and if the other corporation is well known and has a good reputation then that can be put onto your new business and give it a good reputation from the start.