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Harry Mylonadis

Head Honcho / Founder at Tattonomy

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Co-founder of minimoko. Creator of CPU Wars. Co-founder of Tattonomy. Writer at TNW. Brand builder, doer and geek.

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Branding & Identity

My product: $299 electric sit-to-stand desk Customer: Gen Y Competition Branding image: Boring Question: How would you differentiate the brand?

Harry Mylonadis

Head Honcho / Founder at Tattonomy

Target programmers. They spend the most hours than anyone else at their desks and most of them are already looking at alternatives.

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InnovationBrandingBrand developmentDesign ThinkingStorytellingSimplicityCompany BrandingCritical ThinkingStrategic Thinking