Tagline
Seasoned Executive in the Beverage Industry. An Entrepreneur working with Entrepreneurs to help win within the 3-tier system across the US
Bio
Mike Sweeney
Executive CPG Industry
Chief Advisory Officer, Co-Founder Key Account Collective
Former P&G, Red Bull, Mars Wrigley Executive
Mike is a 26+ year veteran of the CPG industry working for top tier companies such as Gillette, P&G, Red Bull, Pfizer, Mars Chocolate, Dean Foods and BANG Energy, across food, beverage, OTC, HBA and General Merchandise categories. He has also garnered diverse experience with startups in the beverage industry and Artificial Intelligence space.
Mike accelerated his notoriety in the Beverage Industry during his time at BANG Energy where he was responsible for leading the negotiation and commercialization of the Pepsi Beverage Distribution agreement and transition of BANG from the Anheuser Busch Independent DSD network. This was marked as one of the largest distribution transitions in the history of US Beverage Market. During his tenure at BANG, Mike built and led Chain and Category Management Teams of 70+ employees working with over 400 retailers, overall commercialization, along with managing the Pepsi relationship. Results included building BANG from $300M to $850M in Revenue, increasing ACV from 65 to 92 and achieving a 9.8% market share.
Since BANG, Mike has advised and supported emerging and start up brands across alcohol (spirits and malt), functional beverages and functional snacks working across Natural, Conventional, Liquor and Non-traditional channels. This complements his work in the organic juice, dairy, sports drinks, coconut water and shot categories across beverage.
Beyond Beverage, he has worked across many categories to include, HBA, OTC, General Merchandise and AI Technology impacting categories across the entire store and retail formats. Roles supporting this experience range from General Management, Commercialization, Sales, Marketing and Strategy
Today, Mike acts as Chief Advisory Officer for Key Account Collective, a boutique sales agency he co-founded in 2023. Client list includes brands in the Alcohol and Non-alcohol beverage categories. He has held fractional C-Suite roles with Family Offices and Tech Start-ups. He is an Entrepreneur working with Entrepreneurs.
Mike, and wife Amy Sweeney live in Hilton Head Island, SC with their youngest child Emma. Their oldest son is a student-athlete as a member of the Tennis team at University of Arkansas. His twin sister is a dance and performance major at University of South Carolina.
Linked in
https://www.linkedin.com/in/mike-sweeney-69416b8
Additional experiences are outlined below.
Energy Drink | Energy Shot | RTD Coffee| Alcohol Beverage| Sports Nutrition | Organic| Natural | DSD | Wholesale | E commerce| P&L| Capital Fund Raise| M&A| Commercialization | Contract Negotiation | Co-Pack Manufacturing| Revenue Management | General Management | Supply Chain| ERP | CRM/Salesforce| Category Management| Marketing | Social Media| Organizational Design | Compensation Design | New Product Launch | Executive Leadership & Development | Change Management | Talent Acquisition | Public Speaking| Entrepreneur
Location
Bluffton, South Carolina, US
Last Active
10 months ago
Name / Logo
Elevator Pitch
We provide Key Accounts, Distribution and Consulting services for emerging alcohol and non-alcohol brands to help them navigate the 3 tier system in order to scale and raise capital
Industry
Consumer Products
Website
Team Size
10-50 employees
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Annual Revenue
10-50 employees
| Skill | Strength | Explanation |
|---|---|---|
| Organizational Design | 50 / 100 | |
| Supply Chain Management | 50 / 100 | |
| Entrepreneur | 50 / 100 | |
| Public Speaking | 50 / 100 | |
| New Product Launch | 50 / 100 | |
| Negotiation | 50 / 100 | |
| General Management | 50 / 100 | |
| Change Management | 50 / 100 | |
| Co-Founder | 50 / 100 | |
| Category Management | 50 / 100 | |
| Sales | 50 / 100 | |
| Product Management | 50 / 100 | |
| Revenue Management | 50 / 100 | |
| Marketing | 50 / 100 | |
| Beverage | 50 / 100 | |
| P&L Management | 50 / 100 | |
| Commercialization | 50 / 100 | |
| Artificial Intelligence | 50 / 100 | |
| Talent Acquisition | 50 / 100 | |
| Raised Capital | 50 / 100 | |
| Consumer Packaged Goods (CPG) | 50 / 100 |
Title
Executive
Position Description
Managed product lines and marketing strategies in the confectionery sector.
Accomplishment Notes
Achieved notable sales growth and brand recognition.
Title
Executive
Position Description
Oversaw product management and marketing for dairy products.
Accomplishment Notes
Increased market share and brand loyalty through innovative marketing strategies.
Title
Executive
Position Description
Led negotiation and commercialization of the Pepsi Beverage Distribution agreement and managed the transition from Anheuser Busch DSD network.
Accomplishment Notes
Successfully built BANG from $300M to $850M in revenue, increased ACV from 65 to 92, and achieved a 9.8% market share.
Title
Executive
Position Description
Worked in various roles across marketing and sales in the CPG industry.
Accomplishment Notes
Contributed to significant brand growth and market share increases in multiple product categories.
Title
Executive
Position Description
Worked in marketing and sales for OTC products.
Accomplishment Notes
Contributed to the successful launch of several key products.
Title
Executive
Position Description
Oversaw marketing and sales strategies for the beverage brand.
Accomplishment Notes
Played a key role in expanding brand presence and market penetration.
Title
Chief Advisory Officer, Co-Founder
Position Description
Leading a boutique sales agency providing key account, distribution, and consulting services for emerging alcohol and non-alcohol brands.
Accomplishment Notes
Co-founded the agency in 2023, focusing on helping brands navigate the 3-tier system to scale and raise capital.