
Founder and CEO of LnUP
Nathan is founder and CEO of LnUP, bringing a unique blend of business, innovation, and sport leadership experience to his role. Prior to LnUP he served as a collegiate and prep basketball coach, an executive in an interactive marketing start-up, and as VP of a national non-profit sports organization where he was tasked with revitalizing their business model and launching new travel clubs and programs.
www.lnup.xyz
LnUP is helping brands stand out in today’s saturated digital marketplaces by connecting them with a new and valuable marketing partner, college athletes, leveraging their Name, Image, and Likeness rights. Enabling brands to tap into the trust and authenticity these athletes bring, to reach their dedicated, engaged audiences in a heartbeat. With LnUP, we're creating win-win situations: athletes get empowered, businesses gain visibility.. In an age where distribution is easy but discovery is tough, LnUP is the bridge that connects brands to the spotlight. Let's change the game together!"
Founded
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Executive
Interactive Marketing Start-Up
Oversaw marketing strategies and initiatives for a start-up focused on interactive marketing solutions.
Contributed to the growth and visibility of the start-up in a competitive market.
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VP
National Non-Profit Sports Organization
Revitalized the business model and launched new travel clubs and programs.
Successfully implemented new programs that increased engagement and revenue.
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Coach
Collegiate and Prep Basketball Programs
Coached basketball teams at collegiate and prep levels, focusing on player development and team strategy.
Developed successful teams and fostered athlete growth and leadership skills.
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Founder and CEO
LnUP
Leading a company that connects brands with college athletes for marketing opportunities.
Developed a unique business model leveraging athletes' Name, Image, and Likeness rights to create marketing partnerships.