Julia Rabkin

Co-Founder & CEO of Belleness

I was raised in Montreal, Canada. I've spent my career in marketing and public relations, primarily within the dynamic startup landscape.

I founded Belleness.com with one clear mission: to make expert, licensed therapy accessible and affordable for women — without sacrificing quality or care.

As someone who has seen firsthand how life-changing the right therapist can be, I was frustrated by how many women simply couldn’t access the support they needed because of cost. Therapy shouldn't be a luxury — it should be a lifeline.

That’s why I created a platform where women can connect with experienced, licensed therapists for half the usual cost. Every professional on Belleness is carefully vetted, deeply compassionate, and committed to helping women navigate life’s challenges — from anxiety, burnout, and trauma to relationships, self-worth, and beyond.

Belleness is more than a name — it’s a belief:
That every woman deserves to feel better, heal deeply, and grow into the strongest version of herself — without financial barriers holding her back.

Belleness is an online therapy platform created for women, by women — offering access to licensed, experienced therapists at half the usual cost. Our mission is to make high-quality mental health care affordable and accessible, so more women can get the support they deserve without breaking the bank.