John Bermel

John Bermel is the founder and CEO of Aldus Local, a Local SEO automation platform built for agencies and multi-location businesses focused on dominating the Google Map Pack. His early career includes roles at CBS, JCPenney, Univision, and Paramount Television, where he gained deep expertise in media, marketing, and consumer behavior. In 2001, he founded Secure Dental which was sold to AIG in 2004. With Aldus Local, John pioneered drive-time trade area targeting and AI-driven SEO automation—helping agencies deliver faster, smarter local results at scale.

John Bermel is the founder and CEO of Aldus Local, a Local SEO automation platform built specifically for agencies, multi-location businesses, and Local SEO professionals who want to dominate the Google Map Pack. With over two decades of experience in media, retail marketing, and local business development, John brings a unique blend of enterprise insight and small-business execution to the field of local search.

John began his career with notable roles at Metromedia Television Group, then CBS Retail Development, JCPenney Retail Marketing, Allied Chemical, Univision, and Paramount Television. These early positions exposed him to the intersection of consumer behavior, media influence, and brand performance—insights that would later shape his approach to localized marketing strategy.

In 2001, John founded Secure Dental, a 2-100 dental insurance company. In 2004, Secure Dental was sold to AIG. John then focused on the expansion of the local development and the domination of Google in the local search ecosystem. He has worked with hundres of businesses and organizations wishing to expand their presence through local SEO, which led to his recent development of Aldus Local .

Expanded Elevator Pitch for Aldus Local

Aldus Local is a complete Local SEO automation platform purpose-built for agencies managing Google Business Profiles at scale. What sets Aldus apart is our focus on real trade area targeting—we use drive-time and polygon mapping to define the actual local market where 95% of a business’s customers come from, based on MRI-Simmons consumer behavior data. This means your agency isn't guessing which neighborhoods or zip codes to focus on—we show you exactly where your clients need visibility.

From there, Aldus automates and streamlines the key local ranking factors:

Drive-Time Geo-Grid maps track visibility across the trade area

GBP optimization tools update categories, services, posts, and Q&A at scale

AI-powered review generation and response improves trust and keyword relevance

Citation syncing ensures NAP consistency across 70+ directories

Content scheduling and AI-driven CTR campaigns boost engagement metrics

Competitive analysis reverse-engineers top-ranking profiles weekly

White-label reporting keeps your agency fully branded

The result? Your clients rise in the Map Pack faster, stay there longer, and you deliver measurable local growth—all while reducing the time and overhead of managing multiple locations.

With Aldus Local, agencies can stop relying on patchwork tools and start running a unified, intelligent local SEO system that delivers proven, ROI-driven results.