I review and help founders with up to a dozen pitch decks daily. Here are the top three mistakes I'm seeing right now:

1. Talking to Customers vs. Investors: The biggest tell is using "you" language instead of talking about your customers in a way that shows investors you understand them. Another sign is fluffy marketing language.

2. Opinions vs. Facts: Saying an industry is "broken" or saying that your customers "want" or "struggle" with something is your opinion. Investors need facts and data. Tell them how many customers have the pain points and how much it costs them. Another example is when talking about competition. Just saying you are "better" is not enough. How can you prove

3. Pitching to Your (Insecure) Self: Investors want to be able to scan your deck in minutes. They want ONE sentence at the top of the slide that tells them what they need to know to decide whether or not to take the next step. Just so you know, the walls of text and details do not serve your cause. But founders get insecure and think they only have one shot, so they stuff their slides and lose the investor. You are not pitching to yourself. Get out of your head and put yourself in the investor's shoes. Plus, they want to know you can communicate clearly and concisely.

If you need help on your pitch deck, check out our PITCH DECK BOOTCAMP here: https://www.startups.com/courses/pitch-deck-bootcamp

If you have questions, feel free to leave a comment or contact me directly.