Sustainability isn’t just about profit—it’s about building a business that can last.

Patagonia created a sustainable model by aligning their business with environmental values.

Focus on long-term impact, not just short-term gains.

Good question Ed.

Given the experience I have with my own startups and with client's startups, a sustainable business model requires: 1) a hypothesis, 2) engaging with potential clients to validate the assumptions in the hypothesis, 3) iterate and pivot until a repeatable and scalable model is found, 4) and last but not least, an MVP.

I've written blogs about this. Here's a recent one: https://www.soluntech.com/blog/customer-discovery-is-the-crucial-first-step-in-building-a-successful-startup

Good luck to all the founders. The road is challenging, but worth it.