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What type of funding is best for my early-stage startup?

We can't stress enough the importance of correctly assessing what type of funding you need. For example, we see founders get very frustrated when VCs don't pay attention when they should be contacting angels.

For early-stage founders, the best type of funding often depends on your startup’s needs and stage of development.

Bootstrapping or using personal savings allows you to retain complete control and equity but may limit your growth speed.

FFA (Friends, Family and Associates) investors come in all shapes and sizes. Don't be surprised if they don't have the sophistication or knowledge of how to invest in startups. But a lot of angel investors say that if you're not willing to raise from FFA, then they don't believe that you believe in your own startup if you won't take FFA money.

Angel investors can provide early-stage capital, but they want to know that you have traction and will continue to raise money or reach profitability to earn a return.

Seed-stage venture capital can provide the capital needed to scale quickly, but you’ll need to give up some equity and align with investors who share your vision. You also need to demonstrate signs of product-market fit.

Finally, don't forget convertible notes or SAFE agreements offer a flexible option, allowing you to delay valuation negotiations until a later stage.

The right funding type should align with your long-term goals, the capital you need, and your willingness to share control with outside investors.

Don't forget to check out our HOW FUNDING WORKS course: https://www.startups.com/courses/how-funding-works


Startups.com Acceleratorposted 18 days ago

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Ed Kang

Here's one way I like to look at it:


Pre-seed is pre-product-market fit: I can show founder-problem fit, founder-solution fit, and founder-market fit.


Seed: I am showing signs of product-market fit.


Series A: I have demonstrated proper product-market fit, and now I am exploring scaling to business-model fit.

Reply18 days ago

Kirsten Barrie

Oh I think your course link didn't paste over