A service I use but have no affiliation with is: https://pressranger.com/ - the founder, Steve, is super nice and is always innovating in this space, which can be a challenge. They are also on Appsumo, so you may be able to score a good deal. They have a database like Startups.com has for investors, but for media and podcasters.
Press coverage can give your startup a boost, but you need the right story.
Dropbox gained media attention by focusing on their innovative file-sharing platform, pitching a simple, clear story to the press.
Create a compelling narrative and pitch it to the right outlets.