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Will moving my website to another web host / server affect my google rankings?

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Stoney deGeyter

Author, Speaker, CEO

Typically just moving from one server to the next has no issues at all so long as you're not making any other changes to the site, such as changing URLs in a re-design process. Just make sure its a quality, respected server. If the server has issues then, yeah, you'll inherit them. But otherwise you'll be fine.

Answered over 8 years ago

Padraic Ryan

Professional E-Commerce Designer/Developer

I don't know of any real data out there that says changing the IP address of a site will negatively affect you as far as Google is concerned. However, make sure that:

1. The new server is just as fast and well-optimized as the old server
2. The new host/server is still in the same country/location as your targeted audience (i.e. don't host a US-Based company in Zimbabwe).

Answered over 8 years ago

Stephen Walker

SEO/Technical Director at Journey Further

It's highly unlikely that moving web hosting would impact your rankings. However there are a few situations where your visibility could decrease if not accounted for:

During the move the website isn't available for a sustained period - crawlers won't be able to reach the content on the website causing your rankings to decreases over time.

If your server response time increases - make sure your new hosting is to the same performance standard, slow load times DO impact rankings.

HTTPS encryption - if your current website has a SSL certificate you will need to ensure this is updated/retained for your new server to retain the (small) existing ranking benefit.

Answered over 8 years ago

Joy Broto

🌎Harvard Certified Global Corporate Trainer🌍

Everyone who wants to increase their organic website traffic, improve their lead conversion volumes, and enhance the visibility of their brand knows that SEO is a crucial strategy. If you do not understand how changing your domain name and website host might affect your SEO, you are in good company. This is another question that is quite common among website owners.” Like domain name changes, your SEO performance can be negatively impacted by moving to a new web host. Before migrating your website to the new host, make sure that you investigate the new provider's history of service and available hosting packages. Web hosting and domain name changes are just two of the many factors which can affect your SEO rankings. In a nutshell, anything that changes the structure, location, and content of your website will influence SEO.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

Answered about 4 years ago