Sale and promote luxury services can be done effectively but you must understand the marketplace properly. Advertising for luxury brands tends to focus on, well, luxury. Whether you are storyboarding a TV spot or building out an ad group in Google Ads, your target audience needs to feel as though your product or service is a physical manifestation of luxury. “Timeless” and “luxury” and “performance” and “prestige. Now, you may not be as recognizable as Rolex, but we can show you how to leverage the same tactics and then some so that you can use PPC to grow and market your luxury brand. The first, and easiest, strategy for marketing your luxury brand is classic “addition by subtraction.
1: Account-Wide Negative Keywords

Doing so has a handful of benefits, but the most important for marketing luxury goods and services is the ability to weed out unqualified traffic. While the keyword “shoes” will certainly yield traffic, and some of those searchers may very well be interested in buying your exceptional kicks, most of that traffic falls outside of your target demographic. This becomes even more of an issue as you begin to consider keywords with modifiers. Account-wide negative keywords ensure you never bid on terms you have no interest in paying for .

2: Make Bing a Priority

For luxury brands, it’s a cardinal sin. According to Bing, nearly one third of its audience has a household income of $100,000 or more. But the network’s real value is the fact that you can get an additional 118 million eyeballs on your luxury goods.

3: Elevate Your Ad Copy

Expanded Text Ads are now our reality, and there’s never been a better time to market your high-end product using the power of paid search. With all that extra space comes the ability to differentiate yourself from the rest of the SERP with language instead of relying solely on brand recognition. After all, even when you are bidding on branded keywords, there’s a good chance you’ll be competing with third party distributors and your direct competitors. The copy you use in your text ads will be the difference between earning a prospect’s click and watching them scroll on by.

As you can see in the column on the left, STA placed tight restrictions on your ability to say anything compelling in your ad copy. Check out this text ad for Chanel.

4: Use Income Targeting
You have written ads to catch the eyes of affluent searchers. You have negated keyword modifiers that imply discounted pricing. Now let us dive into income-based geo targeting. According to Google, income-based location targeting is “based on publicly available data from the US Internal Revenue Service, advertisers are able to target ads to certain areas according to their average household income. When you created a customer profile, detailing your ideal consumer, average household income was probably something you considered. You can layer income-based targeting with your other location targeting for maximal effect.
5: Nurture Paid Traffic with A Personal Touch
Remarketing is good. Dynamic Remarketing is better.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

You have to help customers see why they need your service or product. Therefore you have to engage their senses and provoke emotion. So think about what problem does your service solve and build from there.

Hi,

I am the Managing Director of a $100m Technology Company and I always use the Sales Funnel approach to drive sales and business Growth. I have written a short blog which you may find useful

https://www.mrgrowthmentor.com/post/highly-effective-business-growth-strategy-the-sales-funnel

I would be pleased to discuss your situation further.

Best Regards.