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Online Retail

How many individual SKUs should I have to open my online home decor boutique?

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Gus Amaral

PM, IT, Business Case

There is no minimum. The answer doesn't lie with how large your product catalogue is but your product differentiators. You can open a store with a single decor product for that matter.
Instead of looking at volume, think about these aspects:
- quality: is my product better? And how so?
- price: is it more competitive than similar products?
- innovation: does it have innovative features other don't?
- service: is my service better to influence the buying decision?

Answered over 2 years ago