in my experience it is better not to create the wheel from allover again unless it is very big wheel. So if the business size is small or even medium then i would recommend to subscribe in any marketplace that is already there till the business's size justifies the expenses that will incur to have a market place. having market place does not stop at the point where it offers the local product or company products only, it has to evolve and offer others as well to the extent where it will be its own market place for others as well. The rule is simple, if it does not grow it will die or stay small at best. Hope this helps and open for a call if more is required.

There are many rental software solutions available in the market.

For the heavy equipment rental business, try the following:

Yo!Rent: Already comes with a professional interface for the heavy equipment industry. You don’t need to customize much. Plus, Yo!Rent has all essential features such as a booking calendar, tiered pricing, rental agreement, security deposit, late returns, late cancellations, inventory management, and more. Because of its one-time cost and zero transaction fees, Yo!Rent is the most affordable rental solution for long-term operations and pursuing growth. Its structure is fully scalable with unlimited listings and transactions to accommodate business growth. Lastly, Yo!Rent supports both single-vendor and multi-vendor rental operations.

Click here: https://www.yo-rent.com/heavy-equipment-rental-marketplace-software.html

Booqable: A SaaS solution that is charged on a monthly basis. Like Yo!Rent, Booqable comes with readymade designs and important features for the rental industry. However, it lacks support for multi-vendor operations and thus may not provide complete features. Some use cases that Booqable can help you deal with are accepting 24/7 bookings, managing late returns, managing inventory, and collecting rental security. Booqable also does not charge any transaction fees on payments.

Sharetribe: Sharetribe is similar to Booqable but instead of providing single-vendor support, it is more preferred for launching and managing multi-vendor equipment rental marketplaces. To build a heavy equipment rental store, you may also need to customize the design yourself, or you can also hire a verified Sharetribe developer for your customization needs. Although Sharetribe provides support for rental operations, it does not have a vast feature set as Yo!Rent and Booqable to help you deal with all rental use cases.

EZRentOut: EzRentOut is another reliable rental software that prioritizes customer experience and helps your business grow. It helps heavy equipment rental stores keep track of their inventory and launch a rental website for automating operations. In terms of features, it has all the basic features and simple workflows. As per the available information, EzRentOut only supports single-vendor operations for now.

Here the big question rather is to either integrate yourself with the key online marketplaces, or to build your own. You need to build a integrate vs build assessment focuses on potential ROI, so you can see which way is more profitable and more aligned with your strategic goals in the long-term