That's a really interesting question! I've used to build the strategy team focused on long-term planning for the key ride-hailing player in Europe and Africa! High-level I would say that the overall habit of owning a car is changing with people leaning more towards cars per subscription and ride-hailing. Tapping into these 2 segments is key for any player in this industry

Here the big question rather is to either integrate yourself with the key online marketplaces, or to build your own. You need to build a integrate vs build assessment focuses on potential ROI, so you can see which way is more profitable and more aligned with your strategic goals in the long-term

It all starts withfirst assessing who are your competitors, what's their market share and what are the key attributes they are using to differentiate themselves from your company e.g. pricing, quality, geographies, customer target...