Please provide me with more details and I will be happy to check if I can point you in the right direction. What is the tech? Defense of what? Cyber? What stage are you at? What is your background? Is the software ready? How was it written. So much missing info...

If it's feasible then yes. But in this industry you really(!) need to know what you are doing! Many have tried and failed. Consider leasing an airplane first to see if there's demand and if the economics of the business make sense. Good luck

You definitely want a contract in place. Depending on whether you're a full partner (with 33 or 50% equity) vs a contributing member, you may want to use a SAFE or simple agreement for future equity. Splits in work and responsibility are definitely tough, especially when you're offering a very specific expertise and working part time. If you're doing this for huge scale with VCs involved, you want to make sure all your ts are crossed (documents, contracts etc). But if you're exploring an idea with friends, the first thing is to validate your hypothesis with an MVP. I've written a bit about arrangements in early companies for equity and cash here. https://mvpengineer.com/pros-and-cons-of-equity-based-technical-cofounders/

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Hello, I'm Muntasir Al Qawasmi I would like to say, in general terms, that the use of what was mentioned, Google and Amazon are quick and innovative solutions, and if used, it is for backup copies. But in the case of a large company and a large number of daily data, I recommend creating a special program using Python that reads the data and delivers as appropriate for your business policy

If you are targeting runners, I'm sure that you have targeted actual races, where you can be a vendor and sell coffee to the spectators as well. To find running groups, try Facebook Groups, there are a ton of running groups in different towns. Also look up fitness/shoe stores as sometimes they put together running groups.

Contact me for my counseling service. It is the cheapest service here. I will give you strategies and secrets that will prepare you very much. I hope you keep them for yourself only because it is the fruit of the effort of years of experience.

Contact me for my counseling service. It is the cheapest service here. I will give you strategies and secrets that will prepare you very much. I hope you keep them for yourself only because it is the fruit of the effort of years of experience.

Yes! As this is filed under 'Marketing' I assume you mean to prospective clients and not within Clarity. Use Zoom or Google Meet (I don't like Teams). If you have more sophisticated needs that just presenting yourself/slides/screen then there are more sophisticated tools. If you are B2B and it's a public session, create a LinkedIn event from a company page to collect email addresses (you can use Zapier to act on registrations (e.g. add to your mailing list or a spreadsheet for example)). Make sure you record it (letting attendees know). I hope that helps. Setup a call with me if you need to discuss further. Kind regards Stuart - Software Startup Coach

If you mean in Clarity then contact support from your profile dropdown. If you mean in a product you are creating (as this question if filed under 'Startup Consulting') then most definitely yes. As this is a complex area when requirements gathering, I setting up a call with me. I help software startups from idea to launch and beyond in a number of ways. Kind regards Stuart - Software Startup Coach

Hi, I have helped many startups and it is true that you should research an idea - well done for this - not everyone does it or does it well enough. Do you start with the problem you are trying to solve (or pain or need or desire)? It depends of course if you are looking at B2C or B2B solutions but if B2B, have you tried finding one or people with the need? If you can get them to commit to purchasing your solution early then this is a good sign and can fund development. Development of product is then a large undertaking itself but totally doable with the right help. This is a very big area for discussion and I certainly cannot cover everything here! Check out my video on how to turn your idea into a startup at https://softwarestartupcoach.com/ Happy to have a call to discuss further. Regards Stuart

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There is no one-size-fits-all answer to this question, as the most effective way to attract desktop users depends on your website's niche and the type of traffic you are looking for. However, some general tips that may work for attracting desktop users include including high-quality content that is well written and informative, developing effective SEO strategies, and creating attractive and user-friendly designs. Additionally, it can help to offer free products or services in order to lure in more visitors.

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Hi, Each of these two has pros and cons. 1) Why would suppliers take the time to do this unless you can guarantee them sales? If you go this route, your solution requires more complexity (UI for suppliers etc.) but means you will be more scalable. 20 This is a big burden on you but you are not relying on suppliers. Is there a way you can automate the listing of product from integration with suppliers' systems? Your customers don't care about your back-office processes - only what products you offer and your quality of service. Also, how your products are listed on your site (manual entry from you, the supplier, auto entry by an integration etc.) is separate from how you make the purchase (indirectly as you suggest or directly from the supplier's systems. Happy to have a call to discuss technical options which can then be considered and researched which best meet business requirements. Kind regards Stuart

Hello, You need to make a decision matrix. What will happen if you marry the American woman? What won't happen if you marry the American woman? What will happen if you marry the Moroccan woman? What won't happen if you marry Moroccan woman? This will help you logically proceed with your decision. Warmly, Brett

I would recommend you to explore the Taking Bigger Steps Website to get a list of platforms where you can find courses on cryptocurrency and bitcoin. The website, Taking Bigger Steps is an all-in-one marketplace where you can find comprehensive courses and resources in bitcoin, crypto trading, blockchain and other digital technologies. A number of free and paid lists of platforms and professionals are registered on the website with a summary sharing what the course includes. Based on the information provided you can select the platform/course you wish to opt and you will be directed to the selected platform/course without any hassle. The perks of exploring such affiliate marketplaces like Taking bigger steps is that you get all the major courses and resource under one platform where you can make comparison and explore, connect and opt for the best suitable course you were looking for. On the other hand, there are some professionals that do not rank on Google which is why finding them without a reference can be a tough task. Online platforms like Taking Bigger Steps make it easy for such professionals to register courses offered by them on the platform for learners like you to explore and choose from them directly. The growing competition or I shall say the availability of vast information online makes it important for platforms like Taking Bigger Steps to exist, so that only verified and trusted information reaches the reader. A marketplace like this has set criteria to verify and then register courses or platforms on their portal. This adds to the trust-building factor and learners can without any hesitation choose and trust the information shared here. https://takingbiggersteps.com/?=pc

It depends in which kind of marketing you are interested in. How u win ur costomer currently?

There are a few ways that you can sell to b2b customers on the same website. One way is to create separate sales pages for b2b customers and make sure that your sales copy is tailored specifically for them. You can also use lead capture forms or email opt-in forms to collect contact information from potential b2b customers. Once you have their contact information, you can send them a separate sales pitch or offer directly through your email or sales page. For more information, you can reach out to me for your questions.

Thank you for your question. Many software development agencies are seeking owners/tech leaders to help them grow their businesses. Tech leaders should have a strong understanding of the latest software development technologies, and be able to effectively communicate with clients and team members. In addition, they should be able to lead and manage a team of developers. I have a team of 40+ employees and can help you. For more information, you can book a call.

There are a few things you can do to improve your SEO for your website within 1 month. Here are a few tips: 1. Write high-quality, engaging content - SEO is all about attracting clicks and visitors to your website, which means that your content needs to be of the highest quality. Make sure to focus on providing valuable information that is relevant to your target audience, and make sure to write in a clear and easy-to-read format. 2. Optimize your website for search engines - One of the most important factors when it comes to SEO is making sure that your website is optimized for search engines. This means that you should take into account things like keyword research, site architecture, and user experience when constructing your website. 3. Improve your online visibility - One of the most important ways to improve your SEO is by making sure you are visible online. This means promoting your website through submitting article submissions to relevant websites, and building links from high-quality websites. 4. Activate social media profiles and promote content regularly - Social media has become an essential tool for marketing purposes, and it's especially important when it comes to SEO. Make sure to activate all of your social media profiles and post high-quality, engaging content on a regular basis. You can also use social media platforms like Google+, Twitter, and LinkedIn to promote specific pieces of content that are relevant to your target audience. Hopefully, these tips will help you improve your SEO within 1 month. If you have any questions or concerns, please don't hesitate to schedule a call for further questions!

As the business environment and economy can vary drastically from one area to the next. That being said, if you're thinking of starting an ecommerce business, there are a few things to keep in mind: 1. Make sure you have a good product - If your products aren't good enough, no amount of marketing will help them sell. Make sure you're always testing and tweaking your products to make sure they're of the highest quality possible. 2. Be prepared for a long haul - Starting an ecommerce business is definitely not a quick fix - it's going to take a lot of hard work and dedication over time to see any real growth. Don't expect things to be easy from the get-go - it will take patience and perseverance on your part. 3. Get organized and stay on top of things - Running an ecommerce business requires a lot of diligence and organization - make sure you have everything under control from start to finish so that everything runs smoothly. Whether or not starting an ecommerce business is right for you is ultimately up to you - but these tips should help get you started in the right direction!

Are you referring to doing an intake call, discovery call, sales call...?

There are a lot of different ecom/business niches that can be sold both as products and services or experiences. Some of the most common ones include: 1. Home and family services - This includes things like house cleaning, pet-sitting, and grocery deliveries. 2. Services for the creative industry - This includes things like photography, graphic design, and web development. 3. Fitness and wellness services - This includes things like personal training, yoga classes, and meditation classes. 4. Services related to food - This includes things like cooking classes, grocery delivery, and meal preparation services. 5. Services related to home improvement - This includes things like painting, carpentry, and renovation work. 6. Services related to pets - This includes things like dog walking, cat boarding, and dog daycare services. 7. Services related to children - This includes things like daycare, preschools, and after-school programs. There are endless possibilities when it comes to niche marketing for ecom/businesses. As long as you have a good idea of what you're selling and how you can sell it better than your competition, you're on your way to success! For any further questions, you can schedule a call so I can help you with my ecommerce experience.

There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strategy, it is a gamble. A risky and expensive one, at that. Even so, many brands have yet to create an effective content marketing strategy. What does such a strategy look like? Where are the examples of brands doing it well? Here, I will show you examples of an effective content marketing strategy and offer ways for you to craft your own for your business. What is Content Marketing Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. This generation of customers are taking drastic steps to avoid marketing messages. As consumers, we use DVRs to skip television ads, pay internet radio subscription fees to avoid commercials, mentally block out — or use plug-ins to avoid — internet click ads, and gloss over road-side billboards, rendering them useless and ineffective. So how are marketers supposed to combat this shift? Education. Consumers are still buying and making purchases, but the way they go about making a decision has changed. With all of the world’s information at their finger tips, savvy consumers are doing enormous amounts of learning and self-education before stepping into a showroom or talking to a salesperson. Knowing this is a huge opportunity for brands. If you know consumers are looking for information, be the source of that information. Not with sales-y content that puts your priorities before theirs, but information that the buyer really wants and needs. The Marketing and Sales Departments must align to create a buying path for this new era of consumers that provides authentic and transparent information about a product or service (the mission of Marketing) and closing the sale (the mission of Sales). Content marketing closes this gap by using brand-created educational content to satisfy the prospective buyer while helping the sales team convert anonymous visitors into buyers. Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present (see the video below on the history of content marketing): http://www.youtube.com/watch?v=9OHgMMpGLzk The key ingredient to using content to attract new customers is in the advanced planning. The strategy. What is a Content Marketing Strategy A content marketing strategy is a roadmap; a “User’s Guide” to how your brand will do the following: - Meet the customer at their specific point within their buying cycle - Align the customer’s needs with your knowledge and expertise - Use your brand’s assets to meet these objectives Business-to-Business marketers who have a documented content marketing strategy are 66% more likely to consider themselves effective compared to only 11% of those without a documented strategy. A content marketing plan helps you see the end-game before you have even started. Further, it gives a clear, articulable vision for your entire team and keeps you on track throughout the campaign. Just like New Years resolutions often fade into a foggy memory, our intentions are good – but we allow resolutions to fail. To be successful in any strategy, we need to be intentional. For proper sales and marketing alignment, and for the success of your bottom line, you must have a plan in place. How to Start Your Content Strategy The framework of a content marketing strategy is fairly straight forward: - Who are you targeting? What are their needs? - How are you going to reach them? (Attract new and nurture existing) - What content do you have now to get started? - What is your plan to develop and share more - How will you measure your efforts 1. Personas Take some time to consider who you are targeting. Are they male or female? Does it matter? Do they have a career? Children? Are they affluent? Coupon cutters? What are their goals? What happens if they do not reach them? Is their a monetary penalty for them? Will meeting this goal further their career? Will it make them happy? Clearly defining your targeted personas will save you a lot of time, energy, and money as you continue your business. With this person in mind, your content marketing strategy will begin to fall into place and you will feel that you are having a conversation with this “person”, rather than blindly throwing stuff out there. 2. Outreach Content marketing and social media are often used synonymously. This is a mistake. Content marketing is a broad method of marketing whereas social media is a tool that complements getting your content seen. Imagine your website as your online hub, where all of your brand-controlled content resides, your social media profiles are spokes that lead back to your home base. Social media has the power to reach incredible numbers of potential customers, influencers, existing customers, and even the opportunity to convert customers from competitors. Social media, in and of itself, is not content marketing. It is one of your outreach tools. 3. Available Content Next, take stock of materials you have on hand already. Many of us sit in offices filled with brochures, flyers, handouts, manuals, and documents loaded with helpful information, but we do little to extend that information to potential customers on the web. Make a list of the content available to you immediately and start identifying which persona is most aligned, where they are within their sales process, and what pain point they are currently facing. Getting started, you can use what you have on hand. But I recommend expecting this low-hanging fruit to run out. You should plan on developing your own, unique content. For a number of reasons, search engines reward fresh, unique content. Further, your prospective customers will be looking for information that is not available everywhere. Your unique perspective and “voice” (the tone in which you talk, the way you communicate, and what you share) may be the first experience a prospective customer has with you. This is the beginning of a long business relationship. 4. Schedule and Share Your Content After you have compiled your educational materials, grab a calendar. I recommend looking out 3-4 months to start. Mark holidays, special events, and milestones. Working backwards, prepare your marketing message for these campaigns. For example, one client of ours hosts 4-5 annual sales. They all surround major US holidays (New Years, President’s Day, Memorial Day, Labor Day, and Thanksgiving/Black Friday). By knowing this, it is easy for us to prepare everything from banner ads, Pinterest images, blog posts, Facebook Status, videos, and even newspaper ads (don’t shoot the messenger). Once you have those events marked, consider a “theme” of the week for those 3-4 months. With that theme, and your personas in mind, write out the following for each week: - 2 Blog Posts - 8-10 Facebook updates - 20-30 Twitter updates - 4-5 product photos for Pinterest - 3-4 Instagram ideas - 1 Video By no means is this list all-inclusive. It is a starting point to get you thinking about how to plan content. To get a specific content marketing plan designed for your brand, I need to interview you and understand your goals, personas, and timeline. 5. Analytics Finally, how are you going to measure your work? Remember when we set up our goals earlier? Were you specific in identifying how many leads you want to generate? “Get more leads” is a horrible strategy, better is “Gain 50 new leads by September 1st” or “increase from 6% conversion rate to 12% conversion rate” These types of goals are easily measured and tracked. Do you have a mechanism in place to measure, monitor, and gauge your efforts? Further, do you have the right people on your team to help you know what is working and what is not? Can you explain why certain marketing dollars are generating a return on your investment while others fall flat? Final Thoughts Just like runners know the course of the race before they start, your brand should know the route you will take to your finish line. Having a strong content marketing strategy in place will ensure your team is setup for success. I'm happy to help and provide more specifics. All the best, -Shaun Shaun Nestor