I help you buy, sell, plan, value a business
Would you hand over 100% of your paycheck to your investment advisor? In this scenario, you're being asked to invest your time instead of money but really, it's the same question. I've done several of these types of 'time investments.' Most have not worked out, one might. I'm not too worried though because most of my time that was invested was 'extra time.' I basically traded some of my leisure for an opportunity to be part of something that might hit pay dirt. These deals can be fun, but I don't think it makes sense for most people to work full time on them. It would be like putting 100% of your paycheck into your retirement account and finding money for groceries elsewhere but with a lot lower chance of paying out one day. Dave
Personal Branding
5
Answers
Instagram Growth and Marketing Expert
The first thing I would focus on is building up a loyal audience so you have a targeted group to market to. On instagram the key when selling is to not be to overtly obvious that you are trying to sell them when you first start a page or you will end up loosing followers if they feel like they have just walked entered a sales page so to speak. Focus on brining value to your followers and potential followers by having HQ content #1 not just a bunch of product photos and #2 is being consistent with your posting (should be posting daily) and interacting with your audience. It is Social media, so if there is a lack of direct contact/engagement with your audience you will see a lack of sales and targeted leads. Good ways to do this is to have photos/videos of customers using your product so that people can imagine themselves using it as well. Influencer marketing is also a great way to both get followers to your page but also drive sales using someone else's audience that is in a similar niche. This is just a few ways to make headway on your account, hope this gives you some ideas. :)
Business Strategist & Conversion Expert
Looks like you have a problem. Based on what you've provided, you made the SaaS before confirming there were buyers for it. Biggest mistake I see in SaaS. Second is trying to sell by Demo (features presentation) and believing that's going to work. Better find some buyers. I'm not seeing a demographic. Industry, size of company, department the SaaS best helps, who the stakeholders are that are involved in the buying decision, budget, problem(s) solved by the SaaS and so on. Those are the things you'll be able to use to estimate the market size. Right now you need customers. What pain points do they admit to having that your SaaS fixes? When you get some customers, what are the commonalities? Do you have some already that you can look at? Then you can tune your marketing to point at the type of companies, people and problems buyers admit to having. That's the key, though: they must admit to having the problem. If you don't have that, if you don't know why people would buy your SaaS, you're in real trouble. And I'm not talking about what YOU think. I don't know how many times I've gotten involved with a market, or started in on behalf of a client, and discovered the issues I thought would be important meant little to real buyers...and the things they valued were a stark surprise to me. If you want help with this process, you know where to find me ;-)
Clarity Expert
What you are seeing is a pattern for a business that is experiencing a cash flow issue and ultimately will go out of business as suppliers will move them to prepayment or COD. One solution to protect your business is to accept a credit card for payment of the invoice within 7 days and let them manage their cash flow challenges behind the scenes with their issuing bank. The other option is to offer prepayment and if they are not in position for that then I would no longer sell product/services. Sometimes it takes one supplier to force the inevetible, but you have to protect your business and resources as well.
Fractional CTO
With WordPress this is fairly easy to handle both COPPA + FTC + Facebook (along with other Ad Network) requirements. Write up your boilerplate text for all your disclosures. Write a wp-cli script to inject all the various documents as individual named posts. Some of my clients have me go one step more + actually generate a boilerplate footer with a menu of all these items. Since this is in script form, you can also run it against any existing site + if... say... your TOS post is missing, then add it. If you only have one Website, just search for COPPA boilerplates.
Business Strategist & Conversion Expert
Since cashflow is an issue, here's my advice: * Get the rewards from someone else. * There's no need for you to pay for these perks. Find partners in complimentary fields, and approach them with the offer that you will connect them with your buyers list (a very valuable thing) in exchange for their rewards. When it comes to Cost of Customer Acquisition, this could be an incredibly smart thing to do from the reward provider's viewpoint. They get access to proven buyers in the related field for whatever their rewards cost...and they can figure out how to make money and Lifetime Customer Value from that pretty quickly (some from your list are going to buy from them...CCA = $X rewards...LTV = $Y bought... LTV - CCA = margin per customer.) "It's not magic, it's math!"
Fractional CTO
PayTrust or PayPal provide payment systems + enough documentation to use for taxes + reporting. Also, they both just work... all the time...
3x Founder, 20x Returns, PM, Gamer, Musician, Food
Hi. This one is easy to answer, but hard to solve. If you want to have live content in a mobile app that is updated over the Internet (ex: via the cloud), then you can *only* house that content on servers INSIDE China. I have a lot of experience trying to support everything from mobile games to major enterprise applications in China. The country has very tight restrictions on the web. There are many well-known (top chart) US apps that are essentially blank or useless in China because of this. If you want to sell apps that access data in China, then buy server time in China to house that data. Period. Additionally, let's talk app stores and downloads. You can easily offer your apps for download on iTunes China immediately. But there is no Google Play store in China (see data reasons above.) When it comes to Android, there are hundreds of tiny to huge app stores in China. Most require you to have a presence (an address) in China to register for the store. Before you decide on an app store, you may first want to explore messaging apps. Messaging apps like WeChat, QQ, etc. are the number 1 source of app downloads in China. They are like FB Messanger on massive steroids. If you're going to go to all the trouble of putting your data in China, then you should probably build your app to be used in / through / or via a messaging app. Let me know if you want to talk live in more depth about this. The opportunity is enormous. You just have to be willing to overcome the initial barriers.
Business Strategist & Conversion Expert
Pretty vague question...the more details you provide, the better answers you'll get. Instead of looking for the magic bullet, you have to DECIDE how you're going to make money from your professional network. What kind of people is it made up of (there's that need for details again)? What would they expect from you? Candy? Facebook ads management? Life coaching? This goes to Positioning, doesn't it. Who are you, and what do you want to be known for? If you talk about chocolates one month, then Crossfit the next, who will take you seriously? Consistency is key. So you should get your network to view you as an expert in something...whether it is candied apples or change management I don't care but you'd better decide. Then you need an OFFER. They need something to buy from you. If you're wishy-washy about this, no one will be attracted. So here's the math of the issue: You need LEADS. Those leads come from your network, so they will always be a portion of its size. Say 10% of your network takes you seriously in the field of your offer and are interested...have a want or need for what you can bring them. You need to identify that 10% by getting them to stick their hands up somehow and tell you. Could be an email opt-in...could be a free sample...could be a strategy session phonecall. Could be something else entirely. But you need them to say, "Here I am! I'm a lead!" After you know who's a lead, you need to qualify them further. How bad is their problem? How urgent is their interest in fixing it? Can they afford the price level you're at (although this is less of an issue than you might think...money is rarely the true problem in selling). And then you need to put an OFFER in front of those qualified leads. So it goes: Leads >> Qualified Leads >> Sales. So if you have 100 people in your network, perhaps 10 will stick up their hands at your pre-qualifying offer and say they're interested. You warm them up and 5 are truly qualified...and those are the ones you show your offer to. Not the whole 100. Then maybe you make 2 sales. 100 >> 10 >> 5 >> 2 Keeping these kinds of ratios in mind, what PRICE does your offer have to be at for you to make the kind of money you want? "As much as I can" is the battlecry of the newbie and no target at all. You need $2000? Better make sure your offer is at least $1000 then. Selling candied apples at $5 apiece ain't gonna cut it. You'll never get there. See what I mean? Work backwards from your money target. You want $X amount of money. OK, how many sales does that mean you need? And how many qualified leads, then? And how many basic leads coming in over the period? I've done hundreds of consultations on funnels and the #1 problem I've discovered is the client was beaten before they began and had no idea. They didn't have anywhere near enough traffic (basic leads) coming in to support their money target. They'd never make it. Well that was a $500 consultation. I hope you appreciate it. Good thing I type quickly.
Relationship * Sex * Infidelity * Dating *Marriage
Steampunk jewels tend to follow an art nouveau design stemming from the Victorian era. Modern utilitarian objects are created by artisans inspired by 19th-century steam-powered machinery many times incorporating science fiction. Steampunk finishes that are popular are brass and worn metals for an aged look. Clocks, gears, chains and machinery are often used in retro-futuristic designs giving the feeling of stepping back in time through a time machine.
Helping you plan/execute tech & sales strategies
Assuming you're utilizing some sort of native app to display that QR code you could consider finding a way to incentive the user to make sure they continue to use the application, regardless of what the gym offers or suggests "off-app" once they get in the door. Maybe adding a layer of gamification or global rewards that keeps them logging in and accessing locations regardless of where they are (people traveling, moving etc.) Other features like free credits for referring friends, sharing on social media etc might keep the end-user engaged enough to prevent or diminish their willingness to consider an alternative arrangement directly with the gym. You could also consider generating your QR codes based on sessions, not on users so that each session requires a unique QR code each time. If attempting to direct your efforts towards the gym, you could make conversion to full-time membership be the thing that your app leads users towards and track that so you can generate a referral fee payment for those members who either choose to switch or are courted to do so by the local staff. This sort of cannibalization/risk is somewhat inherent with this type of platform arrangement: there are a myriad of other ways you could consider mitigating that risk, but it would be contingent on the specific set up you have built to support your rollout. Happy to connect and explore/discuss a more targeted approach if the above is too generic. good luck!
Digital marketing expert.
You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with similar demographics to target via advertising. We've seen this be very effective for certain clients, if you have some ad budget to play with. Otherwise, cold email outreach may be effective for appointment setting, but you don't want to use MailChimp. We love MailChimp -- but for this type of project you really need to simulate the sending of one-off emails in order to get deliverability to a good place. Look into Yesware, Tout and similar tools. Write a *really* compelling message. Be humble and genuine. You might lock in a demo rate / reply rate of 1-5% if you do well. Good luck.
Tech Lawyer. Entrepreneur. Consultant.
Being an entrepreneur is more often than not, exhausting,taxing, time consuming and drains a person physically, mentally and more importantly financially. The answer to the question "At what point do entrepreneurs involve help, given the fact that there is no revenue yet?", in your case depends on a variety of factors. Since you're launching a skin care product online, I'm assuming that you're either manufacturing the product yourself or you've already outsourced this function. Now, that being taken care of, there are other more important things you will have to focus on, which are pretty broad, but are things which came to mind; 1.Figuring out which e-commerce sites are the best to sell your product on. 2.Setting up your banking/payments option and getting distribution in place(Tying up with online vendors). 3.Creating your brand(Logo, creatives, product images, sample videos, marketing strategy,etc). 4. In case you're planning to create your own website and push product on that, you'll need to allocate a budget accordingly for the type of website you want and get someone to build it out for you. (WordPress is a good option). (Hiring in-house is a good option as building a WordPress e-commerce site is a fairly simple and fast solution). The other advantage is that you can mange the website yourself by watching quick tutorials on YouTube. 5. You'll need to set up a customer service/support system to take care of instances where customers return the product, dealing with bad customer reviews, you'll need someone to essentially be your PR team. 6. You will need to handle operations on a day-to-day basis and overlook your affairs in totality. While you're at a nascent stage and you can manage these broad functions, there are essential functions which you need to focus your efforts on 100% and the rest are things which can be outsourced or in-sourced (The categorization of essential and non-essential functions needs to be done by you). You should ideally outsource or in-source those functions which you can oversee broadly but can't get involved in on a daily basis because it cuts into your vital roles and responsibilities. Personally, it's better to hire in-house and get someone to execute your decisions, rather than outsource entire functions, because again, this becomes more expensive and you will have no control over the function, as most agencies who take outsourced work will have a number of clients and unless you constantly prioritize your work by following up, chances are that things won't get done. Stuff like building a website, managing social media, handling operations, dealing with customer support, etc can all be done by hiring 1 or 2 competent people in-house. Competent people can be taught what to do and will charge significantly less than those individuals who hold a degree or qualification. If you're worried about burning cash, offer them equity in the business rather than making huge payments to highly qualified individuals(at least at this nascent stage) because you're not yet sure whether you'll succeed or fail w.r.t. your venture. Spend money on things which will help your business grow. Don't follow the approach big conglomerates take because you're just starting out. Your sole objectives should be to firstly survive in the market and then subsequently thrive. You should focus on ensuring that your product has visibility, creating more channels of sale, figuring out how to get distribution in place for the offline, retail space, making sure cash flow comes in, etc. You are the glue that holds your business together, outsource/in-source any function which you feel is cutting into your time but not necessarily resulting in a productive outcome. Hope this helps. Cheers!
CEO, social entrepreneur and author
It helps a great deal. Data analysis in sales and marketing is an integral part of digital marketing success. However, I would not dismiss the "PEOPLE FACTOR." Nothing can replace the human interaction for sales and marketing.
Search Engine Optimization (SEO)
3
Answers
Went from A (idea) to Z (acquisition) in startup
If I need to choose between, Black 3/4 leggings - High waist tights and Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit I'll name my URL, buymystuff.com/black-3-4-leggings-high-waist-tights and in the title, I'd write "Black 3/4 Leggings - High Waist Tights" and the description of the product (and also on the meta description) I'd have, "Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit" And do go to Google Keyword Planner to check what are the most searched keywords for the product above in your country. You create a Google Adwords without a credit card, watch this tutorial, https://www.youtube.com/watch?v=6n8PWPDf4kk&t=26s Hope this helps.
Content Marketing Advisor & Agency Consultant
I think you're on the right track with the likes of eBay, Instagram, and Etsy. Those sites have established communities interested in what you have to offer. That said, each of those platforms have different optimization techniques to reach the right audience. For example, using proper hashtags on Instagram will likely result in increased traffic. Spending some money on Etsy's pay-per-click ads will result in fresh, targeted traffic. I've helped brands around the world increase their reach through optimization with varying budgets. I don't believe in "one-size-fits-all" approaches, as each market has a unique audience, product, and seller (you) - those are important considerations before launching any type of sales campaign. I'd be happy to schedule a call with you to discuss more in detail. -Shaun
Get Advice On Growing Your Real Estate Business
Yes… a corporation (entity type) that has taken a c-election (tax election) can be the sole member of an LLC which owns all the shares of another corporation (entity type) that has taken an s-election (tax election) - but the LLC must not elect to be treated as a disregarded entity. Note that entity type (LLC, corporation, sole proprietorship, general or limited partnership) has nothing to do with the tax election. An LLC (the entity) can just as easily file to be treated as an s-corporation (tax election) without having to be a corporation. I hope I’ve made this concept clear to you, as it allows you to just as easily own the LLC that is treated as an s-corp, without the need for the LLC and the s-corp.
Content Marketing Advisor & Agency Consultant
It depends on the expert. My team and I have done everything from create a roadmap to fully run the crowdsource campaign. The variations come in budget, product being launched, the client, and the appropriate audience. I'd be happy to schedule a call with you to discuss more in detail. -Shaun
Problem solver. Entrepreneur -1 x IPO, 8 start-ups
There are 3 schools of thought about what to call a marketing agency. The first says be practical and call it something that relates to the product that you are selling. Good examples of this include "Ideo" and "Whatif!?" in the innovation space and "mindshare" in the media space. The second is call it something more iconoclastic, abstract and creative like "Elephants can't jump" or "Lucky Generals". the third days call it after a name, whether yours or someone else's. This leads to "Ogilvy & Mather" or "Saatchi and Saatchi". There is no right or wrong way. You need to choose a name that you and your partners can get behind and that will work over a long period of time and as your agency evolves and morphs what it does. The only key point to remember is that a) you should be able to tell a story off it - after all this is what creative people are supposed to do - and b) it is memorable
Project Management
5
Answers
Management Consulting
In addition to what has already been said: be sure to weight your projects. Some may be more time intensive than others, or involve certain people more than others. I find that if you can quantify time and efforts and use that scale to determine capacity it tends to work better than sheer number of projects.
Helping you plan/execute tech & sales strategies
Just like most things, the answer is a bit of an "it depends" situation. Generally speaking the more your app functionality/features/experience is tied to calls and SMS then the more probabilistic it is you should need to test the interruptions. FWIW my firm has helped launch dozens of mobile apps and I cant think of a single instance where we tested this with any regularity. Generally speaking though if you were to want to test it regularly then I would just add it to the list of regression scenarios your team tests after making updates to the application and makes sure nothing changes/alters unintentionally.
Emerging Markets Entrepreneur & Investor
The following is not exhaustive nor is it legal advise. Crypto-Economy 1. You'll want to have a good 'crypto-economy' and plan for your token. What are the pressure mechanisms on price/supply. What is the actual use of the token within your application or network? Can your token just be substituted for ethereum or is your token unique and absolutely necessary for a new ERC-20 token. 2. Plan a legal structure. The legal structure you choose is very important because it determines (to some extent) the governing law. Each token is different and therefore you should not just copy another but rather get a specific plan and structure for your token. The legal structure will likely impact your disclosure documents, KYC requirements, tax and ongoing legal requirements. 3. Pick Attorney(s) to draft legal agreements. There are many agreements that need to be drafted including the purchase/sale/terms/disclosure agreements. It's best to have a law firm do these, and be covered by their professional liability insurance (if you can)! 4. Do KYC for your sale Any token sale needs to abide by AML/CTF laws. This is an absolute must, and even if all else is equal, if you are found to be aiding or abetting terrorists or money launderers, you may find the long arm of the law reaching out for you. Your KYC should be connected to your ERC-20 contract. The folks at https://KYC-Chain.com may be able to help. 5. Be honest Consumer protection laws exist for a reason, and you should have an ACTUAL product and use case. **This is not tax or legal advise. I've written more on this here: https://flagtheory.com/successful-initial-coin-offering/
Business Strategist & Conversion Expert
I produced a show for three seasons with a couple techie friends. Getting paid sponsorship usually requires numbers: demographics, viewership. The person making the sponsorship decision wants to know that the viewership is in sufficient quantity and the right age range, socio-economic status, etc. to be a fit with their own target market. You can calculate an ROI with these numbers--an agreed-upon # of viewers = so many active prospects for the company = a certain # of buyers at $price = total revenue. But it's an educated guess until you have a track record. Sometimes, especially if it was a marketing agency that ran all these decisions for the end customer, I was told if they went ahead it would be because of "goodwill" and not an ROI-based choice. Local programming did matter. Demonstrating you could get at their target market was key.
Co-Founder,UXHack.co | Product & Growth Consultant
I myself run a startup and recently started tying up with big co-working companies and online educational providers in India. So yes, I don't think you should feel anyway less or intimidated by the brands you try to reach out. Based on the patterns I had observed in my conversions - a. Email to right person is the best way or second best use of LinkedIn inmail b. Use of introductions And the most important - you should be able to really articulate well on how they benefit with your partnership.