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Ross Quintana

Clarity Expert

Bio

Founder of Social Magnets Consulting, Idea Ninja, Advisor, Branding, Positioning, Strategy, Marketing, Startups, Small Business, Innovation, Connector, and well...much more. Call me.

Recent Answers

Branding

Should I find a new brand name?


Ross Quintana

Clarity Expert

Yeah, you could go either way, it is more of whether right now is the issue of time, money, and strategy vs. long term in all of those. I would do the three, because getting more targetted will help you find customers easier and speak only to what they need. From an SEO benefit, I would disagree that a single site is better since you would be pouring all that into a less focused site and the incoming traffic would also be varied by source and topics. I think it would be better to rank a site surrounding one specific topic and the end user will find it more useful. Also you can leverage each individual asset to help the others and promote them where needed. From a social growth side it is better as well for various reasons.

Content Marketing

How should curation play a role in your company's content marketing strategy?


Ross Quintana

Clarity Expert

Content curation is a specialty of mine. The fact is original content is not nearly as good as curated content for many reasons. I would still add some original content but the mix can be tailored to your audience and position you to say more while spending and doing less. It is all about the management. Most people misunderstand content curation and the pros and cons and see it as a weak tactic when in reality it can be brilliant. Contact me to find out more.

Business Development

How do you choose a board of advisors?


Ross Quintana

Clarity Expert

Much of it starts with knowing your own business. You want a diverse set of advisors. Some have experience, some have fresh ideas, advice needs to come from practical and impractical sources that all offer a strategic value in making decisions and directing the business.

Growth Hacking

Do I need to hire a "growth hacker" or "growth marketer?" What's the difference?


Ross Quintana

Clarity Expert

Good question. The first thing is you need to define what it is you really need. The title is less important and not universal anyway. In general it may be a person with marketing and technical abilities. There is a big difference if they come from one or the other. Other people may just have an ability to create new models that get faster results. If your startup needs this "growth hacking" on the technical side make that clear to attract the right person. For most, I think the strategy and marketing side is more useful since people have been hugely successful with mediocre products if positioned right. Feel free to contact me to talk about your project.

Community Building

What are some exclusive social networks for entrepreneurs and startups? (Excluding major SNS like FB/Twitter & Fundraising platforms)


Ross Quintana

Clarity Expert

There are many communities and groups that would likely fill your need more than dedicated platforms. Also to get straight to the point you should find exactly the type of or actual people you want to network with and reach out to them. This works surprisingly well.

Affiliate Marketing

I have white labelled a pc software. What are pointers to establish it and gain a web presence?


Ross Quintana

Clarity Expert

There are many ways to do this, if a person doesn't have money and wants organic targeted traffic you have to put in the work and build it with the right tools and tactics. At the core it is as with all marketing about finding traffic streams, and directing them to you. Creating your own audience is a long term strategy. People who don't have money need to think high leverage long term. Money makes things go faster, smarts and patients is what it takes to succeed without the first.

Venture Capital

Where can i find a knowledge base of the worst ever deals done between investors of any kind and entrepreneurs?


Ross Quintana

Clarity Expert

Just hang out and network with investors and get them talking about their horror stories. They are part of experience.

freelancing

What are your best tips to find clients?


Ross Quintana

Clarity Expert

There are many ways to make this happen and reasons. Some are organic, like being connected, influential, or in the right environment. For the rest, it is a hard road. Many go to services and gates to get new clients, others research, local networking, and partnerships. I like to build systems. When you understand your prospects you can position yourself to be the choice and find places where there is less competition.

Entrepreneurship

Who were the early mentors of the current generation of ultra successful entrepreneurs? Zuckerberg, Page, Brin, Dorsey, Hoffman, Thiel, etc.


Ross Quintana

Clarity Expert

For most, curiosity, pizza, and college. I think more people found key people after they got going than inspiration before starting.

Real Estate Development

What are the best books or resources to learn about real estate development from scratch?


Ross Quintana

Clarity Expert

I would check out the dummies books as they tend to cover everything from broad to specific and offer many tips. Also I would contact some local developers and buy them lunch. That will be better than any book.

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Areas of Expertise

MarketingEntrepreneurshipSocial MediaReal EstateStartupsInnovationBrandingSmall BusinessBusiness ConsultingSocial Networking