➡️ Repetition.

Sales is very repetitive, just like many activities in a successful well run business.

Once you nail down your pitch you have to get used to a lot of repetitive activities.

You’ll be doing outreach every day.

You’ll be doing follow up every day.

You’ll be saying the same exact thing to different prospects several times a day.

That’s why it’s so important to care about what you’re building/selling.

And I argue that it’s even more important to care about who you’re selling to.

Love your customer. Solve a real problem. Care less about the repetition involved.

➡️ Rejection.

This is the hardest part to get used the first time you have to sell.

Especially if you’ve never been in a role where you have to deal with rejection on a daily basis.

Most prospective customers will say no.

Some will flat out hang up on you or ghost you.

Some will tell you that they love your product and want to buy from you but never will.

It’s nothing personal, it’s business.

Your job is to learn how to navigate the process.

To quickly rebound when someone disappoints you.

To ask the right questions that evaluate whether a deal is real or not.

To learn how to ask for money.

Building a company is finding a way to repeatably earn wins in a sea of losses.

You’ll learn to develop a thick skin and you’ll be better at navigating life for it.

➡️ Persistance.

The average deal takes 8 follow ups to close. Sometimes that number is 48.

In sales you’re constantly competing for attention.

Making a case for why your product/service should take priority to a decision maker who might have dozens of competing ones.

Some deals will come easy.

But most will require to push harder than you’ve thought possible.

It’ll feel embarrassing.

You’ll feel like you’re bothering people.

You’ll think it’s unfair.

But you’ll keep on pushing until you find your “Yes”.

Because you believe in your vision and because you know that your value is unique and necessary.

➡️ Elation.

And finally you’ll feel euphoria.

The kind where your eyes swell up with tears from happiness.

The feeling that only comes from the relief of knowing that you pushed as hard as you could until you found your win.

Something that most people will only experience a few times in their life.

But that you’ll get to experience again and again.

Because you decided to do something seemingly crazy.

And learned how to persevere when things gets hard.