Exactly! For example, in the blockchain /crypto sector, "strong narratives" are responsible for some of the most illogical and over-valued projects and protocols. The strong narrative helps spread the word organically by embedding purpose or utility (easy to understand and easy to repost the value proposition, in their own words, to followers, friends and neighbors).
Viral marketing campaigns can explode your growth, but they’re hard to predict.
Dollar Shave Club nailed it with a low-budget, humorous video that went viral.
Focus on creating shareable content that resonates with your audience and is easy to spread.