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How much TRACTION do you need to raise funding?

When raising pre-seed and seed funding, the amount of traction you need depends on the stage of your startup and investors' expectations, but generally, traction shows that you’re making progress toward product-market fit.


At the pre-seed stage, investors are primarily investing in your team and vision. They're looking for initial validation, such as a validated prototype, early customer feedback, or a small but growing user base, that supports your vision.


Investors typically expect more tangible traction for seed funding, including a working product, revenue, measurable user growth, or clear market demand. Focus on demonstrating momentum, whether through customer acquisition, partnerships, or product development and tailor your pitch to the level of progress you’ve made.


One way to look at this is to ask, "How much risk will the investor take?" The more risk they tolerate, the earlier they will invest with less traction. Your traction must be significantly higher if you're asking for millions and they're a later-stage investor. Your job as a founder is to de-risk the investment constantly.


For the founders that did raise, how much traction did you have? Share your thoughts.


Startups.com Acceleratorposted 10 days ago

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Maja Lazic

As a founder and agency owner, we’ve found that getting early validation with a solid value prop is key when raising pre-seed. When it came to seed funding, hitting consistent growth (even small wins) helped show investors we were on track. It’s all about building momentum and keeping the risk low for investors.

Reply4 days ago

Ed Kang

One thing I learned from Y Combinator is to shoot for 10% week-over-week growth in some meaningful metric that points to product-market fit. It's become a habit and helped me raise funding consistently. If I can't show 10% WoW growth, I don't try to raise and focus on idea validation, customer discovery, and acquisition.