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If you have launched in the past year and gotten your product/service to market, I'd love to hear from you. Just want to hear how everything is going, what you did right, what you wish you would have differently. Let us all know your experiences and what advice you would like to share with others.
My website is launching with a target date of 1 month from tomorrow. I think everything is going pretty well. Some things have gone really well, but will be nervous about the web development until it actually launches. And then the payoff - will subscribers come to the website. I've prepared for a variety of subscription numbers with the minimum number to get to break even and starting to earn a profit. After it launches, and after a couple of months, I will be glad to give an update on if subscriptions are on pace or not with any of those scenarios.
But for those of you who have gotten your product/service to market in the past 12 months - how's it going for you?
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Ed Kang
Hi @Don WarrenI've done dozens of launches in my day. The most successful ones have been because I did a ton of pre-selling, customer discovery, and idea validation testing.
The current challenge has been that customer acquisition channels have been so diluted and competitive. Many other founders share the same, and investors are worried about that as well. Founders are expected to find a "hack" that is free. Investors also need to see ROAS. Telling them you're getting users by paying for it does not cut it. But if you can tell them that you have organic growth and that spending $100 makes you $300, they get excited.
Hope that helps. Keep us posted!