Direct selling is a marketing strategy that involves selling services or products directly to the consumer. Since this model does not need middlemen or fancy storefronts, it is optimal both online and offline.

Coming to your question, these are some of the future trends that are expected in the direct selling field.

>> Subscription programs
For businesses this brings repeat purchases, revenue and long-term customer relationships.

>> Membership clubs
Exclusive offers and membership perks will keep customers and distributors feeling privileged, adding to brand loyalty.

>> Sustainability initiatives
They greatly influence the purchase decisions of customers, especially the younger generations.

>>AI and data analytics
Predicting customer needs even before they realize it.

>> Blockchain
Blockchain ensures transparency and the much-needed security to keep data and transactions safe.

>> Live selling and interactive ecommerce features
Distributors can make real-time product demonstrations and address customer queries instantly.

>> Augmented Reality (AR) and Virtual Reality (VR)
Seamlessly rule out uncertainties and create memorable shopping experiences.

For a more detailed look at these trends and how they impact the direct selling industry, check out this guide on top technology trends in direct selling (https://www.epixelmlmsoftware.com/blog/top-technology-trends-direct-selling).

Direct selling is considered a low-risk business. It involves little capital investment while providing a flexible source of income. It is a business model that can accommodate both the new entrants and established leaders. With the best MLM software and new and innovative tools, many aspects of your business can be taken to the next level with much ease.

Direct selling either B2B or B2C has a very turbulent and volatile enironment for the forseeable future. If you manufacture your own product and can pass on cost increases then you are most likely ok, but your market will shrink as companies go out of business or as consumers are laid-off.

If you buy your product from a 3rd party the above complications rise exponentially.

If you provide a service, pricing and market shrinkage will be a problem.

In summary - unless you control your product, it's cost and your product is not price sensitive, you may want to proceed very carefully right now.