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Sajin Rajan

Co-founder & Director at Epixel MLM Software

Bio

“Spreading the light & booming up easiness”, CFO and co-founder of Epixel MLM Software, programmer, direct sales plan consultant, crypto investment advisor, e-commerce enthusiast.

Provides complete customized solutions for direct selling and network marketing businesses. https://www.epixelmlmsoftware.com/

Recent Answers

Network Marketing

Which is the best binary MLM software for lead generation?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

It is very important to choose a software that can support your business from all ends not in the overall management alone. Because in a business like multi-level marketing as tiers adds up it becomes difficult and complex to manage the network and the customers equally. In that way Epixel Binary MLM Software (https://www.epixelmlmsoftware.com/binary-plan-mlm-software) can be a solution to your concerns because it has specific features that serves diverse business purposes. Stand by your concern, the platform has lead generation tools that is streamlined to a CRM which takes care of the whole process from lead generation to lead scoring and segmentation. The segmented leads are then processed through the CRM and assigned to sales teams for conversion. That’s the process. Tools like social media integration, lead capture forms and campaign manager lets you effortlessly launch and manage campaigns and track performance. The platform also has templates for campaigns, digital ads, banners and landing pages to help your salesforce in efficiently managing their marketing activities. One more noteworthy feature of the platform is the product catalog which is a customizable feature that lets users add images and other multimedia elements for product promotion. Apart from lead generation Epixel Binary MLM platform has specific tools and strategies integrated for improving customer acquisition and retention.

Network Marketing

What are the key regulatory requirements for direct selling companies operating in the United States?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

Direct selling companies especially those working in the MLM model must strictly adhere to all the legal and regulatory requirements of their operating countries. In the United States, mandates set by the Federal Trade Commission and the Direct Selling Association are critical to ensure problem-free operations. Non-compliant companies often find themselves in legal battles and hefty penalizations which impacts on their financial performance. DSA follows a code of ethics and makes it important for all member companies to follow. The earning claims guidelines set by DSSRC also helps direct selling companies and its salesforce in understanding and aligning with the industry guidelines. Data security policies such as GDPR, CCPA, HIPAA, SOX, DORA, must also be adhered to as it encapsulates the trust and security of customers. Aligning all processes and sales teams to major compliance guidelines ensure that the company is transparent and secure for customers to approach, building long term loyal customer relationships. While manually monitoring these regulatory requirements is a tedious task, direct selling companies can employ automated compliance monitoring software (https://www.epixelmlmsoftware.com/use-cases/compliance-management) that can keep a check on the legal and regulatory policies of the company and the industry. It can also identify and notify the organization on potential threats, breaches or cyberattacks.

Network Marketing

Why is MLM software essential for businesses in the multi-level marketing industry?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

If you're in the multi-level marketing (MLM) business, utilizing MLM software is an absolute must. Having worked in an MLM ecosystem, I've seen firsthand how transformative the right MLM software can be for a business. Let me break this down. >> Ability to handle various compensation plans. Whether you use a binary, matrix, unilevel, or any other structure, MLM software can manage the complexities of MLM compensation plans easily. It ensures everyone gets their fair share. >> Automates and tracks commission calculations. You can customize or handle commissions and bonuses as per your chosen plans. This ensures distributors get paid correctly and on time by using MLM software with a built-in commission calculator or integrating it into the existing systems. >> Back office features for all user roles. It is set up for different user roles like admins, distributors, and customers, with easy login options for each. These platforms are purpose-built and can be customized to meet the unique needs of each user. >> Suite of tools to empower distributors. MLM software makes it easier for distributors to manage their business and customers by offering training and self-development modules to improve their skills. On top of this, MLM software also offers ecommerce capabilities, promotional tools, internationalization options, third-party integrations, among many others. Trust me, investing in good MLM software will pay off in more ways than you can imagine! If you want to know more about MLM software, explore this MLM software buyer's guide: https://www.epixelmlmsoftware.com/what-is-mlm-software. It covers comprehensive details including MLM software features, types, buyer's checklist, and more.

Network Marketing

How does a complete ecommerce MLM solution benefit both the direct selling company and its customers?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

A complete ecommerce MLM solution (https://www.epixelmlmsoftware.com/e-commerce-integrated-mlm-software) is a platform or system which is integrated with an ecommerce MLM module. It can be customized to fit the specific needs of growing MLM businesses. Ecommerce MLM companies can also easily manage their estores and establish a robust online presence in the competitive marketplace. This platform consists of: >> Drag-and-drop estore builder: It helps users to create fast-loading ecommerce websites in no time. These sites are easy to build and are designed with attractive templates and features. >> Fully customizable estore: Here users can help themselves if they choose to change anything on their MLM ecommerce website, from small details to major functions. >> Smarter shopping cart: This provides insights on essential product and customer data which can be analyzed to elevate ecommerce customer experience. >> Featured customer preference analysis: Web analytics and CRM help MLM businesses rise their ecommerce potential. It comes by having an idea on customer behavior, buying patterns, and market trends. This knowledge is key to providing the best brand experience. >> Customer loyalty reward program: It gives It offers customers an experience that goes beyond products. Watch them become more engaged buyers as they enjoy a personalized journey with the brand. >> Omnichannel marketing tools: The tools provide a plethora of shopping options for customers. They help identify the best channels, track influencers, and create appealing ads to attract more customers. >> Smarter shopping cart: MLM ecommerce businesses can analyze customer behavior and their buying patterns. The cart helps to personalize emails and app notifications and run campaigns to bring them back to their carts. >> All-inclusive mobile app: Makes shopping experience an easy one for customers at different time zones. >> Inventory optimization: Keeps tabs on stock levels, updates product listings, and examines customer buying patterns to ensure efficient inventory management. >> Secure transaction: With an ecommerce MLM solution handy, MLM ecommerce businesses can foster trust and confidence with customers because it helps them follow industry-standard compliance and security protocols. Apart from the above list, a complete ecommerce MLM solution comes with power-packed features including intelligent analytics to track business performance and handle auto-ships and subscriptions for consistent revenue and customer loyalty.

Direct Sales

What are effective strategies direct selling companies can use to promote products on social media?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

Social media is a powerful platform for direct selling companies to connect with a wider audience and promote their products. Here are some key strategies direct selling companies can leverage, according to a research report on the state of social media strategies in the direct selling industry (https://www.epixelmlmsoftware.com/blog/analyzing-direct-selling-brand-social-media-strategies). 1. Offers/coupons: Providing special offers, discounts, or coupons encourages customers to make purchases and helps in attracting new customers and retaining the existing ones. Take, for example, Mary Kay's promotion of its "eStart," discounted from $35 to $10. This makes it hard for customers to resist.   2. Influencer collaboration: Partnering with influencers or brand ambassadors who have a significant following on social media platforms can help brands increase their product visibility and credibility among their audience. For example, Coway collaborates with their global brand ambassadors “BTS" to endorse their products and solidify Coway's position as a trusted and desirable brand in the industry.   3. Sponsoring events: Sponsoring relevant events provides opportunities to showcase products to a targeted audience in an authoritative way and establish brand presence. Herbalife24's sponsorship of the IRONMAN 70.3 cycling event is one of the best examples. During the event, the brand set up hydration stations and offered their energy drink to participants to enhance their performance.    4. Limited edition products: Introducing limited edition or exclusive products creates a sense of urgency and exclusivity. This is one of the most effective product promotion strategies because it triggers the fear of missing out (FOMO) among customers and prompts them to make a purchase right away. For instance, in their social media feed, Melaleuca explains why their “Sweet cherry Vanilla Mountain Cabin Premium Coffee” is super important to try by tagging the limited time before the product disappears from the market.   5. Product giveaways: Hosting product giveaways through social media contests or promotions helps boost product reach and awareness, as well as engage with potential customers. Let’s take the example of Young Living’s product giveaway. This promotional strategy involves the brand proving an outline on how to enter the giveaway, duration, prize details, and rules and eligibility criteria. This enhances customer loyalty and contribute to potential sales growth.  Besides all these product promotion strategies, direct selling brands also offer a pre-order option for upcoming products allows customers to secure their purchase in advance. It also generates excitement and anticipation while nearing the product launch. 

Network Marketing

What are the best MLM software providers, and what are their typical costs and features?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

The MLM software industry has many companies that develop customized solutions for MLM businesses from startups to large enterprises. These companies provide tailored MLM solutions that match the requirements of each business. The best MLM software provider for your business will depend on your growth demands and budget. However, here are some of the reliable and experienced MLM software providers in the industry today. 1. Epixel MLM Software Website: https://www.epixelmlmsoftware.com/ The platform is priced at a range starting from $550 and comes with a free trial. Some of the features available in the platform includes but not limited to >> Compensation plan customization >> Order and inventory management >> Advanced commission management >> Referral campaigns and promotional tools >> Genealogy management >> Replicated website >> Internationalization features >> Distributor and customer management 2. Infinite MLM Software Infinite MLM Software has set $750 as its starting price with free trial. It includes features like >> Lead management >> Commission management >> Integrated e-commerce shopping cart >> Website replication >> E-Pin and E-wallet >> Payment 3. Cloud MLM Software The standard package costs $750 and offers a free trial. The platform is built with features including, >> Easy-to-use interface >> Strong backup system >> Replicated website >> Support ticketing system >> Automated payment processing system >> Authentication system >> In-built e-wallet 4. ARM MLM Software Priced comparatively higher to the options above, ARM MLM Software has a starting price of $999. Take a look at the features included in the software: >> CMS integration >> AI-powered marketing integration tool >> Multiple business plans >> Integrated E-commerce >> Replicated website >> Commission management >> Sales reports >> E-pin generator 5. Freedom MLM Software The MLM software is developed by Bydesign Technologies and is priced at $2500 per month. The features included in the software package are >> Lead management >> Inventory management >> Training >> Support system >> Prospecting tools >> Multi-country support These MLM software providers have been serving the MLM industry for years together with their expertise and experience. Besides providing businesses with the technical support, these companies have extended their services into MLM lead generation and customer acquisition, thereby helping MLM brands in widening their network. These software providers are open to customizations, and you can choose to customize the standard features of the software as the business demands. A guided demo of their features and offerings or a free trial can help you compare the options to make a reliable business decision.

Network Marketing

How can I effectively promote products through an MLM business?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

To promote products through an MLM business involves leveraging a combination of marketing techniques and personal connections to reach potential customers and build a thriving network of distributors. The following tips can help you out in order to educate, generate interest, and encourage product purchase among your customers: 1. Build strong relationships with customers by understanding their needs and preferences. Utilize lead prospecting tools to find promising leads (https://www.epixelmlmsoftware.com/blog/mlm-lead-generation-ideas), qualify them through lead funneling and scoring, and manage interactions effectively through customer relationship management systems. 2. Offer value to customers by curating products according to the needs and specifications of the customer with high-quality elements. Improve CLTV and customer retention with customer-centric loyalty programs, referral programs to optimize brand advocacy, and omnichannel loyalty management. 3. Use social proof by encouraging satisfied customers to share their reviews and feedback on various social media platforms. Make good use of active customer review and rating system, social referral campaign, and social listening tools. 4. Focus on product education by informing customers at every stage regarding each product, its features, benefits, and every other minute details. Tools like Learning Management Software (LMS), product demonstration videos, and online product catalogs might serve the purpose. 5. Leverage technology by designing stringent marketing campaigns and automating them. Make sure to utilize automated email marketing campaigns, social media marketing, and multi-channel composer and omnichannel marketing as a part of your product promotion strategy. 6. Embrace data-driven decision-making by analyzing and identifying customer behavior. Leverage on sales data analysis, customer behavior data, and market analysis to drive better results. 7. Invest in training and development for sales representatives by training them to envision success from the brand’s perspective. With efficient training modules, structured onboarding, and individual distributor support, distributors will become the face of your business. 8. Use targeted marketing campaigns by leveraging data and tweaking marketing strategies to suit customers segment. Rely on customer rewards and loyalty, state-of-the-art mobile app, and data-based customer segregation to take your business to newer dimensions. 9. Encourage referrals from satisfied customers by encouraging customers to share feedback or bring in a referral. To build referrals make use of tools like Customer Referral Program (CRP), social media sharing, and more satisfied customers. 10. Provide exceptional customer service by focusing more on building a robust customer relationship. Automated support tickets, chatbots, and real-time customer feedback tools make customers realize how much your business values them. For a deeper dive into best practices for MLM sales, including building a strong network and distributor training, visit this helpful resource: https://www.epixelmlmsoftware.com/blog/sales-best-practices In short, promoting products through an MLM business requires leveraging the power of network, fostering strong customer relationships, and providing valuable training and support to distributors. By following these tips and leveraging the resources available, you can develop a comprehensive strategy to promote your MLM products effectively.

Network Marketing

How to be successful in a network marketing business?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

For any business, understanding its core aspects and gaining skills to excel in them is necessary. In the case of MLM or network marketing businesses, it is necessary to have skills, strategies, and commitment to the business in order to grow the network and efficiently scale the business. The seven tips that are crucial for success in network marketing business are, 1. Finding the right brand – Research extensively and choose a company that resonates with your goals and ideologies. Make sure that the company is credible, transparent, has an efficient compensation plan, abides by federal laws and supports distributors and customers from time to time. 2. Building novel relationships – Network marketing being a business that revolves around building networks and relationships, it is important to focus on finding the right leads (https://www.epixelmlmsoftware.com/blog/mlm-lead-generation-ideas) through efficient lead generation, identifying their needs and offering the right solutions. 3. Continued learning and skill enhancement – Keep distributors and customers informed about the products and services that the company offers. Help them stay updated about business strategies, industry trends and competitors to help them overcome challenges. Train them personally and professionally through training modules, books and mentoring programs. 4. Constant communication – Build a robust communication platform where dialogues are encouraged to clearly convey messages to and from the business to distributors and customers and vice versa. Understand customer or distributor concerns and be sure to attend to them promptly to create a lasting relationship. 5. Stay consistent – Right from onboarding, be sure to stay focused on your goals. To yield success in the network marketing business, it is important to put in continuous efforts to promote products, follow up with leads, and add downlines to enhance sales and revenue. 6. Deliver value – Beyond making sales be sure to deliver value through your products and services to your customers and team members. Provide support, information and guidance to help them achieve their goals, which would not only help gain customers but a loyal partnership in the long run. 7. Building a community – Share knowledge and ideas to build a community that can back each other. Develop leadership skills to encourage and support team spirit, create collaboration and building a successful community. Direct selling and network marketing businesses largely revolve around networks that are spread across diverse demographics. And hence, to succeed in the sector it takes hard work, dedication, and perseverance to build a successful network marketing business.

Network Marketing

What are the key features of MLM software?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

The key features of MLM software are crucial for giving MLM businesses the tools they need to stand out and succeed in a tough market. These features help in essential business operations starting from streamlining compensation plans to seamlessly integrating with ecommerce platforms, and there’s more to it. 1. MLM compensation plans It’s pretty clear that MLM compensation plans really have a big impact on how businesses operate in multilevel marketing. Once a particular compensation plan is chosen, it can be customized to fit a business requirement and align with its expected profitability goals. Regularly keeping an eye on the compensation plan helps MLM organizations spot any problems that might slow down their business. When one talks about the key advantages of MLM software, then the first one to point out is its flexibility. This means that a single software can be restructured to any compensation plan as and when needed by the businesses throughout their journey. This also cuts out the hassle of repurchasing software. 2. Commissions and bonuses Again, commissions and bonuses are the very fundamental aspects of every network marketing business. So, an MLM software ensures that this foundation is well-maintained. MLM organizations can either create, adjust or manage commissions and bonuses as they like or based on their chosen plans. They make sure distributors get paid correctly and quickly by either using MLM software with a commission calculator or integrating it to their current system. 3. Back office features MLM platforms are known for the features that can be tailored to all user roles—whether they’re admins, distributors, or customers. It's a one-size-fits-all solution. In here, back office features are set for various user roles with the help of alternate log-in options. As these technology platforms are purpose-built, they’re are also capable to customize themselves in order to fulfill the unique needs of individual users. 4. Distributor tools It's clear that the MLM software helps distributors to ease their tasks when it comes to managing their business as well as customers. While another merit is that it also offers training and self-development modules to level up their skills. The MLM platform can be structured in a way that it is capable to assign distributor tasks, establish goals, and customize training in order to refine each of their skillset. This results in distributors turning into effective sales leaders in the marketplace. 5. Ecommerce For all MLM businesses looking forward to venturing and establishing its name beyond borders, an online store becomes an indispensable tool. MLM software platforms have got this built-in ecommerce module that lets entrepreneurs and distributors easily manage their online stores and inventory. In addition, they make it a breeze to integrate with popular platforms like Shopify, WooCommerce, and Magento to create their own estore. On top of what we've covered, MLM software also offers promotional tools, distributor reports, training tools, admin features, internationalization options, and seamless integration with third-party tools. These features are there every step of the way, ready to offer ongoing support and ensure your MLM business runs smoothly. For further insights into the features of MLM software, visit this MLM software buyer's guide (https://www.epixelmlmsoftware.com/what-is-mlm-software) and gain an in-depth look.

Direct Sales

How to become succesfull in network marketing business?


Sajin Rajan

Co-founder & Director at Epixel MLM Software

Having been in the direct selling and network marketing business for over a decade, I think that a successful network marketing business is built when strategic planning, effective communication, continuous learning, and consistent effort are put together. Moreover, the first and foremost thing to do is to set clear-cut goals whether short-term or long-term which includes objectives that would aid personal development, team building, and has a straight financial intent that helps keep individuals focused and engaged at the same time. The next important aspect is to build your own network by connecting with people across your channel whether offline or online. One could leverage the potential of networking events, make use of social media platforms and from one’s own personal contacts to have a team that is supportive and encouraging at the same time. At all this, one fundamental aspect is to choose the right brand that offers products and services with value and morale. Ensure that the company is transparent, fair and equitable in terms of its compensation plans, leadership and operations. At any given point in time, for any business, customer-centricity holds prime positions. Hence, prioritize delivering outstanding customer service for your customers, devise a feedback mechanism, be open to criticisms and concerns, and most importantly address them promptly. Like they say, there is a rise to a fall. The business sector is quite challenging, and the outcome need not always be a success. However, it is important to stay focused, positive, and consistent with what you are doing. These strategies shall be used as a blueprint to structure a successful network marketing business. For further insights and tips on network marketing success, consider exploring this insightful blog (https://www.epixelmlmsoftware.com/blog/network-marketing-success-tips). It offers valuable guidance to help structure a successful network marketing business.

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