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Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Why do Founders Suck at Asking for Help?
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?
The Hidden Treasure of Failed Startups
If It Makes Money, It Makes Sense
Why do VCs Keep Giving Failed Founders Money?
$10K Per Month isn't Just Revenue — It's Life Support
The Ridiculous Spectrum of Investor Feedback
Startup CEOs Aren't Really CEOs
Series A, B, C, D, and E Funding: How It Works
Best Pitch Decks Ever: The Most Successful Fundraising Pitches You Need to Know
When to Raise Funds
Why Aren't Investors Responding to Me?
Should I Regret Not Raising Capital?
Unemployment Cases — Why I LOOOOOVE To Win Them So Much.
How Much to Pay Yourself
Heat-Seeking Missile: WePay’s Journey to Product-Market Fit — Interview with Rich Aberman, Co-Founder of Wepay
The R&D technique for startups: Rip off & Duplicate
Why Some Startups Win.
Chapter #1: First Steps To Validate Your Business Idea
Product Users, Not Ideas, Will Determine Your Startup’s Fate
Drop Your Free Tier
Your Advisors Are Probably Wrong
Growth Isn't Always Good
How to Shut Down Gracefully
How Does My Startup Get Acquired?
Can Entrepreneurship Be Taught?
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Investors are NOT on Our Side of the Table
Who am I Really Competing Against?
Why Can't Founders Replace Themselves?
Actually, We Have Plenty of Time
Quitting vs Letting Go
How Startups Actually Get Bought
What if I'm Building the Wrong Product?
Are Founders Driven by Fear or Greed?
Why I'm Either Working or Feeling Guilty
Startup Financial Assumptions
Why Every Kid Should be a Startup Founder
We Only Have to be Right Once
If a Startup Sinks, Founders Go Down With it
Founder Success: We Need a Strict Definition of Personal Success
Is Quiet Quitting a Problem at Startup Companies?
Founder Exits are Hard Work and Good Fortune, Not "Good Luck"
Finalizing Startup Projections
All Founders are Beloved In Good Times
Our Startup Culture of Entitlement
The Bullshit Case for Raising Capital
How do We Manage Our Founder Flaws?
What If my plan for retirement is "never retire"?
Startup Failure is just One Chapter in Founder Life
6 Similarities between Startup Founders and Pro Athletes
All Founders Make Bad Decisions — and That's OK
Startup Board Negotiations: How do I tell the board I need a new deal?
Founder Sacrifice — At What Point Have I Gone Too Far?
Youth Entrepreneurship: Can Middle Schoolers be Founders?
Living the Founder Legend Isn't so Fun
Why Do VC Funded Startups Love "Fake Growth?"
How Should I Share My Wealth with Family?
How Many Deaths Can a Startup Survive?
This is Probably Your Last Success
Why Do We Still Have Full-Time Employees?
The Case Against Full Transparency
Should I Feel Guilty for Failing?
Always Take Money off the Table
Founder Impostor Syndrome Never Goes Away
When is Founder Ego Too Much?
The Invention of the 20-Something-Year-Old Founder

I Can't Have That — And That's OK

Wil Schroter

I Can't Have That — And That's OK

A few years back I was driving through a windy street of Bel-Air with my wife, looking at houses. If you ever want to feel ridiculously poor, I encourage you to do the same.

During our home tour we drove up beside a house under construction that was so big, we thought it was a hotel. We just kept driving around the perimeter of the house, and it just kept going! Our realtor told us it was the future home of Elon Musk.

A younger version of me would have said "Someday I'm going to have that house!" and believed wholeheartedly that there were some future series of events that would lead to that outcome. It's the blessing and curse of being a Founder I think.

I turned to my wife and said "I can't have that — and that's OK." Let me explain why that was such a leap for me.

Ambition versus Conditions

I used to think that ambition alone was the single ingredient that separated one Founder from another. When I was young, I assumed the reason I saw those pudgy old men on the cover of Forbes magazine was that they represented the most ambitious of us. And some of that was indeed true.

But what I'd come to learn later, having met with countless ambitious Founders, is that they are all ambitious. The difference is the set of conditions that unfold. For example, I've started 8 companies with 8 different outcomes. I'm still the same ambitious guy — but my outcomes change with the conditions of each business.

Sometimes we're fortunate enough that our conditions meet our ambitions in such a way that we create exponential outcomes. It's not "luck" — that's what Powerball winners had. But we have to recognize that the probability of those conditions, at the highest levels, are rarely repeatable, and to some degree damn near impossible to guarantee. Jeffrey Katzenberg and Meg Whitman are freakishly ambitious — but they can't "ambition" a company like Quibi into a guaranteed success.

Ambition comes at a Cost

What I also didn't understand when I was younger was the cost of ambition. To the outsider, ambitious people are just like everyone else, they just have more "drive". But for those of us who actually fall into the ambitious category, we are well-steeped in the enormous cost of ambition. I'm talking about the cost of time, our relationships, insane stress, and invariably - our health. Ambition at its highest levels involves the most intense form of self-masochism, which very few people are willing to endure.

At some point, when we've paid the bill of ambition enough times, in the form of estranged children, painful divorces, bankruptcies, and that one trip to the ICU — we start to realize there's a limit to how much we're willing to pay.

And that's when our limits start to kick in. We realize that there are sacrifices that we're either unwilling to make or costs we're unwilling to pay to have whatever our most ambitious selves might otherwise attain. It's not necessarily our ambition that limits us, it's our recognition of that cost.

The ROI of "More Sacrifice"

Along the way, we also start to realize that not only is the cost more than we may be able to bear, but the return on our investment just isn't there. Once you've bought one dream home, is it really worth beating yourself to death to get another? There is a point at which we realize that the incremental benefit of having that next thing isn't worth any level of cost to get it.

And that's where things get sticky. Are we shorting ourselves or being less ambitious by simply not being willing to risk more, especially if that outcome doesn't really help us? We're dancing on the line between ego and reason.

So when we passed Elon's magnificent pile of dirt and timber, what I was saying to my wife wasn't "I don't want that" — it looked pretty awesome — I was saying, "I can't have that because I'm not willing to sacrifice more to get it, and I can't guarantee the conditions it would take to have it."

And I'm OK with that.

In Case You Missed It

I’m Killing Myself. How Is Everyone Else Finding Work/Life Balance? Work/Life balance isn't about working less, it's about adjusting our approach to work.

Is Doing Non-Startup Stuff Good For My Startup? (podcast). Join Wil and Ryan as they discuss how doing stuff that's NOT Startup related is important not only for your own sanity, but for the growth of your company.

I’m Burnt Out. What Do I Do? When we hit a point of burn out it's important that we understand what to do about it. If we ignore it, the problem only gets much worse. So let's take a look at what Founders do to deal with burnout head-on.

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