Sitemaps
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Why do Founders Suck at Asking for Help?
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?
The Hidden Treasure of Failed Startups
If It Makes Money, It Makes Sense
Why do VCs Keep Giving Failed Founders Money?
$10K Per Month isn't Just Revenue — It's Life Support
The Ridiculous Spectrum of Investor Feedback
Startup CEOs Aren't Really CEOs
Series A, B, C, D, and E Funding: How It Works
Best Pitch Decks Ever: The Most Successful Fundraising Pitches You Need to Know
When to Raise Funds
Why Aren't Investors Responding to Me?
Should I Regret Not Raising Capital?
Unemployment Cases — Why I LOOOOOVE To Win Them So Much.
How Much to Pay Yourself
Heat-Seeking Missile: WePay’s Journey to Product-Market Fit — Interview with Rich Aberman, Co-Founder of Wepay
The R&D technique for startups: Rip off & Duplicate
Why Some Startups Win.
Chapter #1: First Steps To Validate Your Business Idea
Product Users, Not Ideas, Will Determine Your Startup’s Fate
Drop Your Free Tier
Your Advisors Are Probably Wrong
Growth Isn't Always Good
How to Shut Down Gracefully
How Does My Startup Get Acquired?
Can Entrepreneurship Be Taught?
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Investors are NOT on Our Side of the Table
Who am I Really Competing Against?
Why Can't Founders Replace Themselves?
Actually, We Have Plenty of Time
Quitting vs Letting Go
How Startups Actually Get Bought
What if I'm Building the Wrong Product?
Are Founders Driven by Fear or Greed?
Why I'm Either Working or Feeling Guilty
Startup Financial Assumptions
Why Every Kid Should be a Startup Founder
We Only Have to be Right Once
If a Startup Sinks, Founders Go Down With it
Founder Success: We Need a Strict Definition of Personal Success
Is Quiet Quitting a Problem at Startup Companies?
Founder Exits are Hard Work and Good Fortune, Not "Good Luck"
Finalizing Startup Projections
All Founders are Beloved In Good Times
Our Startup Culture of Entitlement
The Bullshit Case for Raising Capital
How do We Manage Our Founder Flaws?
What If my plan for retirement is "never retire"?
Startup Failure is just One Chapter in Founder Life
6 Similarities between Startup Founders and Pro Athletes
All Founders Make Bad Decisions — and That's OK
Startup Board Negotiations: How do I tell the board I need a new deal?
Founder Sacrifice — At What Point Have I Gone Too Far?
Youth Entrepreneurship: Can Middle Schoolers be Founders?
Living the Founder Legend Isn't so Fun
Why Do VC Funded Startups Love "Fake Growth?"
How Should I Share My Wealth with Family?
How Many Deaths Can a Startup Survive?
This is Probably Your Last Success
Why Do We Still Have Full-Time Employees?
The Case Against Full Transparency
Should I Feel Guilty for Failing?
Always Take Money off the Table
Founder Impostor Syndrome Never Goes Away
When is Founder Ego Too Much?
The Invention of the 20-Something-Year-Old Founder

The Startups.co Guide : Get The Most From Your Calendar (Part 3/6)

Wil Schroter

The Startups.co Guide : Get The Most From Your Calendar (Part 3/6)

CHAPTER THREE: Start with the Outcome

In This Chapter:

-How to set goals to accomplish before scheduling a meeting
-How to communicate clearly when calendaring


How often do you start a meeting with a clear indication from everyone in the room with what you’re supposed to achieve after you leave?   If you’re like most, not often.

Most calendar appointments look like this:

Subject: “G8 Summit: Meet to talk about Impending Asteroid Collision with Earth”

Awesome.  You’ve let everyone know that 1. You are going to meet and 2. That there is an open ended discussion happening about the cataclysmic destruction of the planet.

However on the brink of Armageddon it’d be nice to know that the folks responsible for this discussion focused more on the outcome of the meeting than the subject of it.

Here’s a slightly better way to frame this meetup:

Subject “G8 Summit: Finalize details and enact Counter-Asteroid Launch Plan”

Set Goals First

A nice question to ask before starting any meeting is “What do we want to achieve before we leave?”

Think of a million possible scenarios that you’ve been a part of – all those endlessly crappy meetings – that could have been avoided if someone had just asked this one simple question.

By setting goals early you achieve a few critical things:

  • Force people to get to the point before the meeting.  Love sitting in cyclical management meetings where people just provide updates for the sake of providing updates?  You do?  Wow, you’re a terrible person.
  • Potentially avoid meetings.  The Grand Poobah of reasons to ask the goals ahead of time.  All Jacobim Mugatu wanted to know was whether we should showcase the Piano Neck Tie in next year’s fashion show?  Wow, we just saved an hour of our lives by realizing that early and just answering in an email.
  • Drive preparation.  Knowing the specific goals and outcomes allows everyone to be better prepared in the meeting, leading to shorter meeting times and better resolutions.  Not telling anyone what the goal is ahead of time leads to the opposite of that.

Confirm the Goals

Elapsing time is a powerful force, and among its many powers one of them is taking once-important meetings and making them now-not-important.

By being explicit about goals, it makes it easier to determine over time whether that pending meeting is still relevant to all parties.

Let’s go back to our earlier example:

Subject: “G8 Summit: Meet to talk about Impending Asteroid Collision with Earth”

Hm.  Was that meeting about what to do about it?  About the fact that it was avoided? About the fact that we are all now particle space dust floating in the cosmic abyss?  I’m not sure, because it’s impossible to determine whether a meeting should still happen if no one defined its purpose ahead of time.

Set Goals First, Calendar Second

The key here is to just simply get in the habit of taking a minute to align on goals before just setting up meetings all willy nilly.

This is a great task to put on the plate of your potential assistant to make sure every meeting you attend has a deliberate purpose, or more importantly, that those that can’t seem to find a purpose magically make their way to meeting Neverland.

Key Takeaway:

By outlining clear expectations and goals before scheduling a meeting, you’ll get more out of each meeting you have.  During meetings.

All chapters:

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