Sitemaps
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Why do Founders Suck at Asking for Help?
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?
The Hidden Treasure of Failed Startups
If It Makes Money, It Makes Sense
Why do VCs Keep Giving Failed Founders Money?
$10K Per Month isn't Just Revenue — It's Life Support
The Ridiculous Spectrum of Investor Feedback
Startup CEOs Aren't Really CEOs
Series A, B, C, D, and E Funding: How It Works
Best Pitch Decks Ever: The Most Successful Fundraising Pitches You Need to Know
When to Raise Funds
Why Aren't Investors Responding to Me?
Should I Regret Not Raising Capital?
Unemployment Cases — Why I LOOOOOVE To Win Them So Much.
How Much to Pay Yourself
Heat-Seeking Missile: WePay’s Journey to Product-Market Fit — Interview with Rich Aberman, Co-Founder of Wepay
The R&D technique for startups: Rip off & Duplicate
Why Some Startups Win.
Chapter #1: First Steps To Validate Your Business Idea
Product Users, Not Ideas, Will Determine Your Startup’s Fate
Drop Your Free Tier
Your Advisors Are Probably Wrong
Growth Isn't Always Good
How to Shut Down Gracefully
How Does My Startup Get Acquired?
Can Entrepreneurship Be Taught?
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Investors are NOT on Our Side of the Table
Who am I Really Competing Against?
Why Can't Founders Replace Themselves?
Actually, We Have Plenty of Time
Quitting vs Letting Go
How Startups Actually Get Bought
What if I'm Building the Wrong Product?
Are Founders Driven by Fear or Greed?
Why I'm Either Working or Feeling Guilty
Startup Financial Assumptions
Why Every Kid Should be a Startup Founder
We Only Have to be Right Once
If a Startup Sinks, Founders Go Down With it
Founder Success: We Need a Strict Definition of Personal Success
Is Quiet Quitting a Problem at Startup Companies?
Founder Exits are Hard Work and Good Fortune, Not "Good Luck"
Finalizing Startup Projections
All Founders are Beloved In Good Times
Our Startup Culture of Entitlement
The Bullshit Case for Raising Capital
How do We Manage Our Founder Flaws?
What If my plan for retirement is "never retire"?
Startup Failure is just One Chapter in Founder Life
6 Similarities between Startup Founders and Pro Athletes
All Founders Make Bad Decisions — and That's OK
Startup Board Negotiations: How do I tell the board I need a new deal?
Founder Sacrifice — At What Point Have I Gone Too Far?
Youth Entrepreneurship: Can Middle Schoolers be Founders?
Living the Founder Legend Isn't so Fun
Why Do VC Funded Startups Love "Fake Growth?"
How Should I Share My Wealth with Family?
How Many Deaths Can a Startup Survive?
This is Probably Your Last Success
Why Do We Still Have Full-Time Employees?
The Case Against Full Transparency
Should I Feel Guilty for Failing?
Always Take Money off the Table
Founder Impostor Syndrome Never Goes Away
When is Founder Ego Too Much?
The Invention of the 20-Something-Year-Old Founder
Once a Founder, Always a Founder
Big Starts Breed False Victories
The Toll of Everyone Around a Founder

The Startups.co Guide : Hacking Your Inbox For Maximum Productivity (Part 3/6)

Wil Schroter

The Startups.co Guide : Hacking Your Inbox For Maximum Productivity (Part 3/6)

Don’t miss out! Check out the previous chapters here:

Chapter One
Chapter Two


CHAPTER THREE: Appear Super Responsive All The Time

In This Chapter:

  • Write stock templates for frequent scenarios
  • Tips to master the art of deflection
  • Create an auto-responder to deploy for specific filters

Have you ever had one of those days where you wish there were two of you? You could finally unglue your fingers from your iPhone and maybe grab lunch with a friend? Or, go on a long run without feeling like things are falling through the cracks?

Well, what if I told you that we have the technology? We can clone you!

You get to be “fun clone”.  The other clone—The other clone is “robot clone”.

While you’re out having fun, robot clone is going to do all of your email work for you, making you look super responsive to every email all of the time.

Before you get too excited, we’re not really going to clone you or create a cool Terminator style android version of you.  In fact we’re just going to team you up with a virtual assistant, who, perhaps to your dismay, is really just a real person that helps you get stuff done.

We will, however, use a combination of smart automation and clever use of your VA can make you look like you’re responding to everyone all the time without actually being forever chained to your email.

→ ACTION: Create Stock Response Templates ←

If you go back through your emails and really analyze the common themes across your responses, you’ll start to notice some patterns emerging?  Oh, you don’t spend your time doing chronically OCD things like pattern matching your email?  Well, sadly, we do.

We want to create a series of stock responses to the most common questions and situations.  The goal of these templates is to not only respond freakishly fast to every inbound email but also using that email as a way to help identify whether we need to prioritize, deflect, or destroy these requests (see Step 1).

Here’s a typical scenario involving prioritization:

Bono from Accounting “Madonna, can you review these expense reports and let me know if they look right?”

Note: You already told your VA that Bono is a A-Lister in Step 1, which means we know this request can’t be entirely ignored (yet).

Your VA sends this Stock Response “Bono, thanks for sending. I”m a little buried right now but if you think this is a priority I can move it to the top of the stack – just let me know.”

Note:  You just did two really sweet things there with no effort – you gave a quick response (without touching your email) and you put the ball in Bono’s court to tell you – and your VA – how urgent this is so it can be prioritized accordingly.

Here’s another scenario involving deflecting:

Sting the Biz Dev Salesman “Madonna, I’m inquiring as to whether we can setup some time next week to talk about the amazing opportunities we have available to you.  I’d also like to combine the words synergy, peer-to-peer, and vertical markets into this email for no good reason.”

Note: You’ve told your VA that Sting is a B-Lister (his time at the Police notwithstanding) so your VA is going to fire off a stock response to gauge whether this can be deflected.

Your VA sends this Stock Response “Sting, thanks for reaching out.  I may be able to meet but it would probably be 3-4 weeks out.  Can you shoot a message to my assistant (email provided) and see what we can do?”

Note: This time you’ve done 3 things at once. You’ve given Sting a long window which buys you time to punt later, you’ve moved the conversation off your plate to your VA, and you’ve allowed the VA to control the outcome of the conversation which will involve more rules we will setup later.

Making your Responses your Own

The key to crafting these responses is to make them your own.  Your style may be super carefree and whimsical or it may be strictly business. What’s important is that they very much reflect the natural conversation that people would have with you specifically, so it doesn’t come across like someone’s “I’m out of the office from this day to this day” autoresponder.

→ ACTION: Setup an Autoresponder ←

If you really want to take your automation to the next level, or if (gasp!) you don’t have a VA – you can also try building some custom auto responses.

You can take two approaches here – the Basic and the Advanced way.

Screen Shot 2017-04-03 at 12.57.16 PM

The Basic Way:

You’ve seen this before – you email someone or some company and you automatically get a “we got your response” generic email.  The problem is that it looks like it was written by a computer.  Imagine if someone had taken the time to write it like a human.

Try substituting “I will process your email when I am back at my desk.” (I see you, Robot!)

… with something a bit more human…

“I just got this but it’ll take me a while to respond because I’m pretty buried today.”

This invariably buys you time and sets the tone that you’ve already responded at least once.  You can change up the copy a bit from time to time so your colleagues don’t catch wind that you’re really on Necker Island sipping margaritas alongside Richard Branson.

The Advanced Way:

If you really want to get crazy with the Cheez Wiz, try setting up auto responders that are based on Rules.  Depending on your email client (Outlook, Gmail, Prodigy) you can send different autoresponders for different situations.

For example, you may have an auto response that goes out to anyone with your company’s @domain in the email address.  Or anyone in your contact list.  Or anyone who sends an email with the word “synergy” in it.
Feel free to get creative with how you set these auto responders up to account for different situations.  Over time you might also notice patterns in how you process emails that your VA can start to take from stock templates into auto responses, thus saving you even more time.

We admit—the above isn’t quite as exciting as having your very own *real* clone. But, we know you’ll concede that it’s pretty rad that your email is chugging along…without you. All while you and Sting catch up over that cup of coffee. Or, maybe it’ll hit you later that afternoon when you’re focusing on that one project you haven’t had the the time for.

Yeah—you’re welcome.

KEY TAKEAWAY:

Empower your VA to respond to emails on your behalf by communicating VIP contacts and by creating stock responses.

No comments yet.

Upgrade to join the discussion.

Already a member? Login

Upgrade to Unlock