Sitemaps
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Why do Founders Suck at Asking for Help?
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?
The Hidden Treasure of Failed Startups
If It Makes Money, It Makes Sense
Why do VCs Keep Giving Failed Founders Money?
$10K Per Month isn't Just Revenue — It's Life Support
The Ridiculous Spectrum of Investor Feedback
Startup CEOs Aren't Really CEOs
Series A, B, C, D, and E Funding: How It Works
Best Pitch Decks Ever: The Most Successful Fundraising Pitches You Need to Know
When to Raise Funds
Why Aren't Investors Responding to Me?
Should I Regret Not Raising Capital?
Unemployment Cases — Why I LOOOOOVE To Win Them So Much.
How Much to Pay Yourself
Heat-Seeking Missile: WePay’s Journey to Product-Market Fit — Interview with Rich Aberman, Co-Founder of Wepay
The R&D technique for startups: Rip off & Duplicate
Why Some Startups Win.
Chapter #1: First Steps To Validate Your Business Idea
Product Users, Not Ideas, Will Determine Your Startup’s Fate
Drop Your Free Tier
Your Advisors Are Probably Wrong
Growth Isn't Always Good
How to Shut Down Gracefully
How Does My Startup Get Acquired?
Can Entrepreneurship Be Taught?
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Investors are NOT on Our Side of the Table
Who am I Really Competing Against?
Why Can't Founders Replace Themselves?
Actually, We Have Plenty of Time
Quitting vs Letting Go
How Startups Actually Get Bought
What if I'm Building the Wrong Product?
Are Founders Driven by Fear or Greed?
Why I'm Either Working or Feeling Guilty
Startup Financial Assumptions
Why Every Kid Should be a Startup Founder
We Only Have to be Right Once
If a Startup Sinks, Founders Go Down With it
Founder Success: We Need a Strict Definition of Personal Success
Is Quiet Quitting a Problem at Startup Companies?
Founder Exits are Hard Work and Good Fortune, Not "Good Luck"
Finalizing Startup Projections
All Founders are Beloved In Good Times
Our Startup Culture of Entitlement
The Bullshit Case for Raising Capital
How do We Manage Our Founder Flaws?
What If my plan for retirement is "never retire"?
Startup Failure is just One Chapter in Founder Life
6 Similarities between Startup Founders and Pro Athletes
All Founders Make Bad Decisions — and That's OK
Startup Board Negotiations: How do I tell the board I need a new deal?
Founder Sacrifice — At What Point Have I Gone Too Far?
Youth Entrepreneurship: Can Middle Schoolers be Founders?
Living the Founder Legend Isn't so Fun
Why Do VC Funded Startups Love "Fake Growth?"
How Should I Share My Wealth with Family?
How Many Deaths Can a Startup Survive?
This is Probably Your Last Success
Why Do We Still Have Full-Time Employees?
The Case Against Full Transparency
Should I Feel Guilty for Failing?
Always Take Money off the Table
Founder Impostor Syndrome Never Goes Away
When is Founder Ego Too Much?
The Invention of the 20-Something-Year-Old Founder

The Curse of the 37-Year-Old Founder

Wil Schroter

The Curse of the 37-Year-Old Founder

The year I turned 37, my heart stopped. Not figuratively, I mean it actually stopped beating.

We were in the early days of launching Startups.com, and I was at lunch with our team. I couldn't quite put my finger on it, but something just didn't feel right, so I told the team I was going to head home and lay down. As I was driving home, I called my wife and told her "I'm heading home, something feels off..."

And as I said those words, my heart stopped — while driving. My world went black.

For anyone that has had their heart stop, you can't ignore it because, well, you're sorta dead. In my case, I came to quickly, recovered the car, and drove the next few minutes home. As soon as I got home I phoned my co-workers (who were 5 minutes away) and asked them to come get me. I was lying on the floor of my living room staring at the ceiling wondering what was next.

Before I knew it, I was in the ER getting every test you could imagine. I had just become a father for the first time, and all I could think of was losing the family that I just created.


"You Have All Of The Problems"

After a couple of days of testing, it turned out my heart was just fine. What I experienced, the doctor told me, was a severe panic attack. After 18 years of running my body nonstop in true "startup hustle" fashion, it just gave up. All of those moments of ignoring the stress, of pushing down those emotions waaaay down, and forgoing my health all came to a head.

It turns out, it doesn't matter if we process those things, our bodies do it regardless, and yes, they have a threshold.

During my analysis, the doctor gave me a list of all the life events that can typically contribute to this type of reaction. They included things like a job change, marriage, new child, death in the family, chronic illness, move, etc. I checked almost every single box. He told me any one of them could put me here, but in true Founder fashion, I had to lead the pack by doing all of them.

It's (Not) Cool, Everyone Is Doing It

I walked out of the hospital thankful to be alive but also wondering how in nearly 20 years I hadn't heard a million Founders exclaim the same outcome. Maybe it was just me. So I asked a bunch of my Founder friends if they had ever experienced any of these symptoms or challenges.

Nearly every single Founder said "Oh yeah, all the time. I had my last panic attack last month!"

Here's something that was crippling all of my Founder friends and yet no one had ever mentioned it — ever. As I continued more conversations with more Founders, I realized that this topic was more pervasive and more painful than nearly any other challenge Founders were going through. It felt like a Twilight Zone moment.

37 Is So Unlucky

Now the next data point really threw me — consistently, nearly all of the Founders I spoke to had the same type of "final breakdown" at age 37. I had never mentioned how old I was when we talked about it, and some of these Founders were older than I was. At first, I thought it was just this bizarre coincidence, but as I unpacked this over the last 10 years, I realized it made total sense.

37 is typically when most major life events are happening all at once, from building a family to buying a home to being neck-deep in a startup. It's not that these issues don't occur earlier in life, it's that by 37 our bodies and minds are out of energy to absorb them. Of course, the same eruption can happen at any age, but I can count nearly two dozen cases of my own recollection where it specifically happened to Founders at 37.

But this isn't about the perils of being 37. This is a cautionary tale that we are, in fact, mortal. All of that anxiety manifests whether we want it to or not. All of those life events that we keep ignoring because we have to "press on" aren't being ignored by us. Our bodies and minds can and will run out of gas, and when that time comes, the cost is grave.

Ten years later I haven't had a panic attack. I've changed every habit that was killing my body and mind and learned that the success of my startup simply cannot come at the expense of my body. This shit is real friends, and if we don't get in front of it, we're in for a bad ending.

In Case You Missed It

Why No One Tells Founders "It's over, move on." (podcast) No one ever actually tells Founders it’s okay to quit. No one except other Founders, of course.

Retiring Early is a Broken Concept Retiring isn't really our end goal, so we shouldn't aspire to it. What we really want is to shape our life the way we want it to be.

When am I "too old" to launch a startup? When is it "too late" to start a startup? Is there a point where it's no longer feasible to assume the risk associated with starting a company?

大緯 溫

don't drink or eat coffee/milk tea/Aspartame

Reply3 years ago

Heather Inocencio

Thank you for sharing this part of your story. So true and should be talked about more.

Our health shouldn't have to suffer so much before we find the balance but it is far too common. I have learned that extreme self-awareness is necessary to develop and practice.

Everyone wins when we know ourselves acutely and set healthy boundaries.

Istiaque Doza

Great article. Touching on some very relevant points.

Karol Romero

Hi Wil, when I turned 37 I was on top of my game! I skipped a few years and next thing you know I saw this article today (after 3-days of migraine headaches) where I am trying to move to a new company while also trying to run my own very successful business. I do real estate and financing, and both businesses right now are booming. I got late to a play-date for my daughter and it breaks my heart, but in all fairness, it was in the middle of the day and I was waiting on a delivery of...yes...my migraine pills. I want to slow down a bit, but what do I do about the people counting on me with deadlines. I can't just walk away and leave them stranded. I am getting more help in the meantime, but if you have suggestions, feel free to drop some!

1 Replies

Joseph Quinn

Thank you, Will! This really spoke to me. I was 37 on the dot when i launched my start-up. I had a one year old at the time. Over the years the company grew, the investments grew, the family grew to 3 kids, and the pressure intensified. 18 months ago I started psychotherapy as it was healthier than the local brewery. It saved my marriage. In related news, my company successfully exited 3 months ago.

1 Replies

Upgrade to join the discussion.

Already a member? Login

Upgrade to Unlock