Sitemaps
Are We Growing or Just Getting Fat?
Let's Get Back to Our Why
Does Startup Success Validate Us Personally?
How We Secretly Lose Control of Our Startups
Should Kids Follow in Our Founder Footsteps?
The Evolution of Entry Level Workers
Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Why do Founders Suck at Asking for Help?
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?
The Hidden Treasure of Failed Startups
If It Makes Money, It Makes Sense
Why do VCs Keep Giving Failed Founders Money?
$10K Per Month isn't Just Revenue — It's Life Support
The Ridiculous Spectrum of Investor Feedback
Startup CEOs Aren't Really CEOs
Series A, B, C, D, and E Funding: How It Works
Best Pitch Decks Ever: The Most Successful Fundraising Pitches You Need to Know
When to Raise Funds
Why Aren't Investors Responding to Me?
Should I Regret Not Raising Capital?
Unemployment Cases — Why I LOOOOOVE To Win Them So Much.
How Much to Pay Yourself
Heat-Seeking Missile: WePay’s Journey to Product-Market Fit — Interview with Rich Aberman, Co-Founder of Wepay
The R&D technique for startups: Rip off & Duplicate
Why Some Startups Win.
Chapter #1: First Steps To Validate Your Business Idea
Product Users, Not Ideas, Will Determine Your Startup’s Fate
Drop Your Free Tier
Your Advisors Are Probably Wrong
Growth Isn't Always Good
How to Shut Down Gracefully
How Does My Startup Get Acquired?
Can Entrepreneurship Be Taught?
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Investors are NOT on Our Side of the Table
Who am I Really Competing Against?
Why Can't Founders Replace Themselves?
Actually, We Have Plenty of Time
Quitting vs Letting Go
How Startups Actually Get Bought
What if I'm Building the Wrong Product?
Are Founders Driven by Fear or Greed?
Why I'm Either Working or Feeling Guilty
Startup Financial Assumptions
Why Every Kid Should be a Startup Founder
We Only Have to be Right Once
If a Startup Sinks, Founders Go Down With it
Founder Success: We Need a Strict Definition of Personal Success
Is Quiet Quitting a Problem at Startup Companies?
Founder Exits are Hard Work and Good Fortune, Not "Good Luck"
Finalizing Startup Projections
All Founders are Beloved In Good Times
Our Startup Culture of Entitlement
The Bullshit Case for Raising Capital
How do We Manage Our Founder Flaws?
What If my plan for retirement is "never retire"?
Startup Failure is just One Chapter in Founder Life
6 Similarities between Startup Founders and Pro Athletes
All Founders Make Bad Decisions — and That's OK
Startup Board Negotiations: How do I tell the board I need a new deal?
Founder Sacrifice — At What Point Have I Gone Too Far?
Youth Entrepreneurship: Can Middle Schoolers be Founders?
Living the Founder Legend Isn't so Fun
Why Do VC Funded Startups Love "Fake Growth?"
How Should I Share My Wealth with Family?
How Many Deaths Can a Startup Survive?
This is Probably Your Last Success
Why Do We Still Have Full-Time Employees?

Life After a Startup Exit Ain't All Rosy

Wil Schroter

Life After a Startup Exit Ain't All Rosy

We all dream about it. Cashing out, getting The Big Check™ and going on a shopping spree with “Bentleys and Benjamins”. But, once the fanfare wears off — What actually happens to all of us?

Do we walk away with a perma-smile until the day we die? Or do we just trade one set of problems for another?  Are we actually happier?

As a Founder with a few exits of my own, I’ve had this conversation with dozens of Founders post-exit who have had anything from a $1 million exit to a multi billion dollar exit.  What’s fascinating is that all of our outcomes tend to tell roughly the same story — and it’s rarely what anyone thinks it is.

Everyone has their own version of their outcome, but if I were to generalize my observations after some very deep and honest conversations over the past couple decades, it looks something like this:

We Lose our Identity

A startup company is very much an extension of its Founder.  The product, the culture, the ambition — is all an extension of us, and it’s something that eventually reflects in our own identity.  For years when we talked about our lives, the startup we built was part and parcel with our identity. It was a part of us.

And then we sold it.

We may have done well with the sale, but one thing is for sure — it’s not ours anymore.  We may still have our title, we may still commute to the same office, but it’s not ours. This loss of identity is brutal.  We can try to snuggle up with our mounds of newfound wealth but it doesn’t replace what’s really lost – a critical piece of who we are that no longer belongs to us.

In some cases we’re not there at all.  Yesterday, the lives and futures of huge swaths of our friends were in our hands.  Now we’re no longer even shared on those silly memes in email or Slack. We’re like the discarded spouse in a relationship of our own invention.  We can’t quite put our fingers on it at first, but we can tell some major part of our life is no longer there.

We miss it — even when we don’t want to admit it.

We Stop being Important

Our calendars used to be filled to the brim with people who needed us. Vendors who were trying to sell us something, employees who were pining for a promotion — even investors who wanted in on our deal.

Now, our inbox has digital tumbleweeds in it.  We keep reaching for that message notification that isn’t there.  No one “needs” us in that same way anymore. We long for one of those vendor pitches because we miss the days when our input mattered.  We’re no longer the gateway to someone else’s pleasure and it feels empty.

We don’t want to admit we loved it, but we can’t ignore that it’s gone.

We Buy all the Things we (think) we Wanted

We run out and buy expensive stuff.  We buy that car, that house, that over-priced piece of jewelry.  We feel we need to see a tangible reward to repay ourselves for the hours and years we lost — the sacrifice we endured and the time we can’t reclaim.  

We buy these things in triumph, only to learn later that the value of anything is the fact that we don’t have it.  Once we have it, we’re wondering why we sacrificed so much to get it. The payoff is never commensurate with the sacrifice.

We start second guessing ourselves.  “Was it worth it? Did we sell to soon? Is selling what we really wanted?” Those questions start amplifying over time, no matter how many times we head to the cash register.

We Feel the Need to “One-up” Ourselves

Anyone who is ambitious enough to build something worth selling tends to be so ambitious that they always want to beat themselves at anything.

“If I sold this for $1 million, then I need to start something that sells for $10 million!”

We build a whole new set of goals not based on what we want or need, but based on what has transpired in the past.  We don’t even need $10 million, but we get fixated on that number because it’s bigger than $1 million. We invent reasons that $10 million is the “right goal”.  We justify it with logic that no one understands but us.

We don’t need $10 million – we need a reason to do something at all.

We get Really, Really, Really Bored

After so many years of grinding and sacrificing the idea of being able to kick back and just breathe for once feels like the last leg of the world’s longest race.  We finally take some time off and do all of the things that we always wanted to do.

We read some books.  We go on some vacations. We take up some hobbies.

Then something really weird happens — we get super frigging bored. What scares us is how quickly it happens. We thought we’d take off an entire year and just work on our tans while doing some deep reading.  Instead, we’re sitting in bed in the middle of the day binge-watching Netflix in a bathrobe that reeks of Cheetos, wine, and body odor. (Note: your odors may vary).

We realize that our startups weren’t just a job — they were how we found the best and most creative use of our energy.  They were our hobby, we just hated what it costs sometimes to maintain them. We yearn to get back to that hobby.

We Run to the next Shiny Thing

At that point we’re so frigging bored we start to think of anything we can to become our “next great startup idea”.

Have you ever noticed that after a band comes out with a hit album that they almost never have another album that’s as good?  That’s because they had their whole lives to think about the first album and were essentially rushed into the next one. That’s what happens with Founders.

We immediately try to fill the void that was our last great startup idea.  We jump onto any new idea that seems to fit the bill of “new”, “noteworthy”, and immediately available.  Incidentally this tends to be a really horrible idea.

But, we have to do something.  We can’t sit around and talk about that house we just bought forever.  We need something new to fuel us. We need the next shiny thing or we’re going to go mad inside this giant new house with our odorous bathrobe!  (Man, we should really wash this thing.)

We Start Getting Depressed

We can’t figure out what’s happening to us.  We can’t quite process the fact that so much of our identity, our relationships and our creative output was so intently focused on our startup – we thought it was just a job!  We thought selling it was the big payoff!

WTF?

We find ourselves getting lonely and depressed.  We have all day to sit around and think about it while our friends  — those suckers who still have jobs (!!!) — are too busy to spend time with us.

We have a Hard Time Talking About it

When we’re sitting across from our friends, especially toward the end of Year 1, we start to get really uncomfortable about where we are in life. We’re missing some key ingredients that used to define our conversations. Our friends are telling us about the next mountain they are climbing at work — we’re talking about the last mountain we saw on our umpteenth vacation.  It doesn’t sync anymore.

We don’t feel comfortable talking about the fact that we’re feeling lonely and depressed.  That we’re anxious that we have no flipping clue what we’re going to do with the rest of our lives.

We don’t feel justified in complaining because “we’re successful, damnit!”  We feel guilty talking about how shitty we feel every day even though we’re supposed to feel amazing about the outcome.

We do the only Thing We Know

We realize the money doesn’t replace what we really wanted: Purpose.

We do the only thing we know how to do: We start another startup.  

And for once, we’re happy again.

Find this article helpful?

This is just a small sample! Register to unlock our in-depth courses, hundreds of video courses, and a library of playbooks and articles to grow your startup fast. Let us Let us show you!

Login with Google

Submission confirms agreement to our Terms of Service and Privacy Policy.

Already a member? Login

No comments yet.

Start a Membership to join the discussion.

Already a member? Login

Create Free Account