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Assume Everyone Will Leave in Year One
Stop Listening to Investors
Was Mortgaging My Life Worth it?
What's My Startup Worth in an Acquisition?
When Our Ambition is Our Enemy
Are Startups in a "Silent Recession"?
The 5 Types of Startup Funding
What Is Startup Funding?
Do Founders Deserve Their Profit?
Michelle Glauser on Diversity and Inclusion
The Utter STUPIDITY of "Risking it All"
Committees Are Where Progress Goes to Die
More Money (Really Means) More Problems
Why Most Founders Don't Get Rich
Investors will be Obsolete
Why is a Founder so Hard to Replace?
We Can't Grow by Saying "No"
Do People Really Want Me to Succeed?
Is the Problem the Player or the Coach?
Will Investors Bail Me Out?
The Value of Actually Getting Paid
Why do Founders Suck at Asking for Help?
Wait a Minute before Giving Away Equity
You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
This is BOOTSTRAPPED — 3 Strategies to Build Your Startup Without Funding
Never Share Your Net Worth
A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?
The Hidden Treasure of Failed Startups
If It Makes Money, It Makes Sense
Why do VCs Keep Giving Failed Founders Money?
$10K Per Month isn't Just Revenue — It's Life Support
The Ridiculous Spectrum of Investor Feedback
Startup CEOs Aren't Really CEOs
Series A, B, C, D, and E Funding: How It Works
Best Pitch Decks Ever: The Most Successful Fundraising Pitches You Need to Know
When to Raise Funds
Why Aren't Investors Responding to Me?
Should I Regret Not Raising Capital?
Unemployment Cases — Why I LOOOOOVE To Win Them So Much.
How Much to Pay Yourself
Heat-Seeking Missile: WePay’s Journey to Product-Market Fit — Interview with Rich Aberman, Co-Founder of Wepay
The R&D technique for startups: Rip off & Duplicate
Why Some Startups Win.
Chapter #1: First Steps To Validate Your Business Idea
Product Users, Not Ideas, Will Determine Your Startup’s Fate
Drop Your Free Tier
Your Advisors Are Probably Wrong
Growth Isn't Always Good
How to Shut Down Gracefully
How Does My Startup Get Acquired?
Can Entrepreneurship Be Taught?
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Investors are NOT on Our Side of the Table
Who am I Really Competing Against?
Why Can't Founders Replace Themselves?
Actually, We Have Plenty of Time
Quitting vs Letting Go
How Startups Actually Get Bought
What if I'm Building the Wrong Product?
Are Founders Driven by Fear or Greed?
Why I'm Either Working or Feeling Guilty
Startup Financial Assumptions
Why Every Kid Should be a Startup Founder
We Only Have to be Right Once
If a Startup Sinks, Founders Go Down With it
Founder Success: We Need a Strict Definition of Personal Success
Is Quiet Quitting a Problem at Startup Companies?
Founder Exits are Hard Work and Good Fortune, Not "Good Luck"
Finalizing Startup Projections
All Founders are Beloved In Good Times
Our Startup Culture of Entitlement
The Bullshit Case for Raising Capital
How do We Manage Our Founder Flaws?
What If my plan for retirement is "never retire"?
Startup Failure is just One Chapter in Founder Life
6 Similarities between Startup Founders and Pro Athletes
All Founders Make Bad Decisions — and That's OK
Startup Board Negotiations: How do I tell the board I need a new deal?
Founder Sacrifice — At What Point Have I Gone Too Far?
Youth Entrepreneurship: Can Middle Schoolers be Founders?
Living the Founder Legend Isn't so Fun
Why Do VC Funded Startups Love "Fake Growth?"
How Should I Share My Wealth with Family?
How Many Deaths Can a Startup Survive?
This is Probably Your Last Success
Why Do We Still Have Full-Time Employees?
The Case Against Full Transparency
Should I Feel Guilty for Failing?
Always Take Money off the Table
Founder Impostor Syndrome Never Goes Away
When is Founder Ego Too Much?
The Invention of the 20-Something-Year-Old Founder

Why Are All My Founder Friends Ahead of Me?

Wil Schroter

Why Are All My Founder Friends Ahead of Me?

Nearly every Founder feels woefully behind their friends in life.

As it happens, we picked a particularly shitty profession to ever feel "ahead" of our friends and colleagues. Most of our friends have regular jobs where they actually get paid every week, whereas we spend the entire month wondering if and how we'll get paid at all.

The problem compounds when we start to look at our successful Founder colleagues because the delta in success can be so astronomical so quickly. We start to assume that their successes become a reflection of our failures. But what we're missing in that comparison is how the benchmarks themselves are completely broken.

We Fight Ourselves

It all starts when we try to invent where we should be in life as if our path is a forgone conclusion and we're simply behind schedule. As Founders, we are always fundamentally behind schedule. We're building something that has never been created before, with a team that just came together in a market that's totally unproven — in what world would we be on schedule?

The concept of a schedule works in a regular career path. We think of it like a ladder where we continue to ascend with more effort. Being a Founder is nothing like that. Our path looks more like swinging from vine to vine, only in complete darkness, and we have no idea if the vine we happened to grab onto is moving us forward or backward.

We're always going to feel like we're behind, until one day we look around and we're not. The typical signs of progression are incredibly faint in this business, and even when they do happen we're so distracted by what's next we rarely notice them. We have to be OK sprinting into the abyss without any mile markers. That's what this game is.

We Compare our Random to their Random

Oh look, another Founder we know just landed huge funding round! How are they raising money when we can't even get an investor callback? Are they amazing or do we just suck at life?

When we compare ourselves to other Founders we assume that just because we're both Founders, so we must be doing the exact same thing. We're not. While we may both be running startups, that's entirely where the comparison ends. Every facet of building a startup is a unique journey that involves skill, but relies heavily on market timing and a whole lot of bets that no one can guarantee the outcome on.

If it were just a matter of skill, successful entrepreneurs could just keep building successful companies over and over. And yet they don't, because this shit is random. Where we fall down is when we compare our random series of events and outcomes to their random series of events and outcomes. It never stacks up and it's a wasted effort. We always "lose" because we're making the wrong comparison.

Comparison Kills Progress

The worst part about comparing our success to these arbitrary benchmarks is that it distracts us from what's most important — moving our own position forward. No matter how far we get, we'll always find someone else who did better. Every moment we spend beating ourselves up over our invented deltas is time that could be spent improving our own position.

The best prescription for comparison is putting total blinders on and getting laser-focused on our own outcomes. We'll be 100x better served in every aspect of life by removing as many comparisons as possible and diverting all of our energy to our own cause.

There is no ninja move that will ever "cure" comparison that doesn't map back to moving our own meter. And that's all that matters.

In Case You Missed It

The Case for Growing Slowly Instead of going full force too fast early on, take the time to understand whether the bets you’re paying back or not and when it’s time to change direction.

Don’t Work Long Hours, Work Efficient Hours As Founders, we should stop being "long hours" champions and instead start being proud of how much we can do in as few hours as possible.

How Much Should I Be Working? (podcast) Wil and Ryan take a deep dive into the benefits of thinking quality and not quantity when it comes to your weekly punch card.

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