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When Our Ambition is Our Enemy
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Wait a Minute before Giving Away Equity
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SMALL is the New Big — Embracing Efficiency in the Age of AI
The 9 Best Growth Agencies for Startups
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A Steady Hand in the Middle of the Storm
Risk it All vs Steady Paycheck
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How to Recruit a Rockstar Advisor
Why Having Zero Experience is a Huge Asset
My Competitor Got Funded — Am I Screwed?
The Hidden Treasure of Failed Startups
If It Makes Money, It Makes Sense
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$10K Per Month isn't Just Revenue — It's Life Support
The Ridiculous Spectrum of Investor Feedback
Startup CEOs Aren't Really CEOs
Series A, B, C, D, and E Funding: How It Works
Best Pitch Decks Ever: The Most Successful Fundraising Pitches You Need to Know
When to Raise Funds
Why Aren't Investors Responding to Me?
Should I Regret Not Raising Capital?
Unemployment Cases — Why I LOOOOOVE To Win Them So Much.
How Much to Pay Yourself
Heat-Seeking Missile: WePay’s Journey to Product-Market Fit — Interview with Rich Aberman, Co-Founder of Wepay
The R&D technique for startups: Rip off & Duplicate
Why Some Startups Win.
Chapter #1: First Steps To Validate Your Business Idea
Product Users, Not Ideas, Will Determine Your Startup’s Fate
Drop Your Free Tier
Your Advisors Are Probably Wrong
Growth Isn't Always Good
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Can Entrepreneurship Be Taught?
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Investors are NOT on Our Side of the Table
Who am I Really Competing Against?
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Actually, We Have Plenty of Time
Quitting vs Letting Go
How Startups Actually Get Bought
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Why I'm Either Working or Feeling Guilty
Startup Financial Assumptions
Why Every Kid Should be a Startup Founder
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If a Startup Sinks, Founders Go Down With it
Founder Success: We Need a Strict Definition of Personal Success
Is Quiet Quitting a Problem at Startup Companies?
Founder Exits are Hard Work and Good Fortune, Not "Good Luck"
Finalizing Startup Projections
All Founders are Beloved In Good Times
Our Startup Culture of Entitlement
The Bullshit Case for Raising Capital
How do We Manage Our Founder Flaws?
What If my plan for retirement is "never retire"?
Startup Failure is just One Chapter in Founder Life
6 Similarities between Startup Founders and Pro Athletes
All Founders Make Bad Decisions — and That's OK
Startup Board Negotiations: How do I tell the board I need a new deal?
Founder Sacrifice — At What Point Have I Gone Too Far?
Youth Entrepreneurship: Can Middle Schoolers be Founders?
Living the Founder Legend Isn't so Fun
Why Do VC Funded Startups Love "Fake Growth?"
How Should I Share My Wealth with Family?
How Many Deaths Can a Startup Survive?
This is Probably Your Last Success
Why Do We Still Have Full-Time Employees?

Why is Everyone Counting My Money?

Wil Schroter

Why is Everyone Counting My Money?

No one cares what we have — they care that they don't have it.

That's a huge problem for Founders because we often have very asymmetrical compensation compared to the rest of our staff. We have more equity, we have a higher salary. We're on an investor retreat to some insanely cool resort while they are freezing their asses off in our cramped office. We're driving the new Benz while they're sharing a Kia with their roommate.

No matter what the delta is, what we have and what everyone else does not will always be a problem. As the organization grows, and the delta between our lifestyle and that of our staff increases, this situation only gets exponentially worse.

What we need to do is first understand why it's happening and then be mindful of how to manage it.

Where Does The Problem Stem From?

Before we talk about how to manage it, let's talk about why the problem exists to begin with. Fundamentally humans feel like they deserve more, regardless of the situation. Have you ever heard someone turn down a raise? Why hasn't someone said "Well, 5 years ago I never thought I'd be making this much, so I'm good. No more raises for me!"

We all want more, and that's OK. The problem gets exacerbated when the people who have more are living in the same conditions. If our team is parking next to us, eating lunch with us, and working from the same office every day, yet we're flying on a private jet and they are sitting on a Greyhound bus, there's no version where they say "This is cool, I'm super happy for them." When we see Jeff Bezos hop in his own rocket ship, we don't worry about that because he's in some other orbit (literally) from us. But the closer Jeff gets to our own lives, the easier it is to wonder why that delta is too far away when our lives are so close.

Why Won't People Accept It?

The moment we say "That's just the way it is, everyone has to accept it" is the moment we make the problem 100x worse. It's not that we haven't earned that luxury, it's that we have to be self-aware enough to understand that our luxury directly correlates to someone else's pain.

When I was a poor kid, I had a good friend who would go on all of these incredible vacations all over the world with his parents. He would come back all tanned and happy and recount all the cool shit they got to do. Meanwhile, we didn't own a phone because we couldn't pay for the service. At no point was I thinking "Welp, I'm just poor so I guess that's the way it is!" He was my friend, and at some level, I was happy for him, but that wasn't the primary trigger — it was jealousy and envy because I wanted that and I couldn't have it.

Pretending that everyone else is going to magically suppress all of those feelings simply because it's not convenient for us personally is a dangerous position to take. Those same feelings of jealousy and envy spark all of the negative cultural behaviors we could possibly imagine, from folks rooting against us to, in the extreme, conspiring to ruin us.

A Careful Balancing Act

How we present our asymmetry of compensation to our staff has a very real consequence to us as Founders. We want them to be on our team, and ideally, we want these same great outcomes for them. But we have to be incredibly careful as to how we present that asymmetry and how we present ourselves.

That means not everything is a social media moment. What's an innocent selfie on the Amalfi Coast to us is yet another slap in the face to a team member who's struggling to make ends meet. Like everything else we do with our startup, we have to consider the consequences of our actions, and those actions are more often going to cost us than help us.

This isn't about trying to pretend the delta doesn't exist — it's the opposite. It's about recognizing that the delta does in fact exist and being incredibly considerate to those in our world who can be unduly harmed and affected by it. We can enjoy all the great things life has to offer — but sometimes we need to consider who isn't at the party.

In Case You Missed It

What Happens After I’ve “Made It”? Success is a big deal, especially when we don't have it. But when we do, you’d be surprised at how we almost universally learn that the things that occupy our day are largely the same.

My Startup Failed — But I Was Still Successful. Khalid Boukdid, Founder of Arbio.io, had experienced every phase of startup disappointment imaginable, but in that moment, he had actually achieved success. He just didn’t realize it yet.

How Long Will it Take to Have a Successful Startup? Launching a startup can happen really quickly. Making it a real business — now, that takes a lot of time. But how much time does it take to make a startup successful?

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